The Opportunity

Sean Minor Wines is entering a focused growth phase and has restructured its former West Region to create a dedicated Central Region built for scale. This is not a maintenance position; it is a build and accelerate opportunity. The central region represents significant growth opportunities for the company, and the Central Regional Sales Manager will play a critical role in shaping distributor partnerships, driving execution, and elevating performance across eight strategically important states. This is a high-impact regional leadership role for someone seeking:
•  Meaningful ownership
•  High visibility within the organization
•  Autonomy in decision-making
•  The opportunity to materially influence company growth

For the right candidate, this is a career-defining move, not simply a territory management role.

Position Overview
The Central Regional Sales Manager is responsible for leading and growing Sean Minor Wines’ business across the newly defined Central Region. This leader owns sales performance, distributor strategy, and brand execution across the territory, acting as the strategic partner to distributor leadership while driving disciplined, day to day execution.

Regional Sales Leadership
•  Deliver depletion, shipment, and revenue growth across TX, CO, OK, NM, KS, AR, MO, and LA
•  Develop and execute annual and quarterly business plans aligned with national objectives
•  Maintain disciplined focus on profitable growth, SKU management, and sustainable brand building

Distributor Leadership & Accountability
•  Serve as the primary regional partner to distributor ownership and senior management
•  Lead planning sessions and quarterly business reviews
•  Drive accountability around: Depletion trends, Distribution gains, Chain execution, Pricing and programming compliance
•  Identify performance gaps early and implement corrective action plans

Market Execution & Field Leadership
•  Conduct strategic market visits focused on key accounts (on- and off-premise)
•  Partner with distributor teams to execute incentives and market programs
•  Ensure consistent brand standards and portfolio presentation across all states

Forecasting & Analytics
•  Manage regional forecasts, depletion tracking, and shipment planning
•  Analyze distributor data to identify trends, risks, and growth opportunities
•  Provide clear, forward looking reporting on performance and market dynamics

Why This Role Is Different
•  Newly structured region with clear growth mandate
•  High visibility within the organization
•  Meaningful autonomy and decision-making authority
•  Direct influence on distributor strategy and execution
•  Opportunity to help shape long-term regional structure

This is a role for someone who wants to build something, not simply manage what already exists.

Key Performance Indicators
•  Depletion and shipment growth vs. plan
•  Distribution gains in priority accounts
•  Chain authorization and feature execution
•  Distributor engagement and execution focus
•  Program compliance and ROI
•  Forecast accuracy and inventory alignment

Qualifications
•  5+ years wine or beverage alcohol sales experience
•  5+ years managing multi-state distributor networks
•  Strong experience in Texas and/or Colorado preferred
•  Deep understanding of the three-tier system and wholesaler economics
•  Strong analytical and forecasting capability
•  Willingness to travel extensively

Who Will Thrive Here
•  Highly accountable and results-oriented
•  Entrepreneurial mindset with ownership mentality
•  Comfortable operating in a growth-stage environment
•  Strong communicator with executive presence
•  Passionate about building brands through disciplined execution and relationships

Compensation & Growth
•  Competitive base salary plus performance-based incentive structure aligned to regional growth objectives
•  Meaningful upside tied to performance
•  Significant runway for expanded leadership responsibility as the company continues to grow