Marketing Manager
Rideau Vineyard
Location: Solvang, California
Department: Sales & Marketing
Reports to: General Manager
Employment Type: Full-Time, In-Person

About Rideau Vineyard
Rideau Vineyard is a family-owned boutique winery in the Santa Ynez Valley, celebrated for its small-lot wines and exceptional guest experiences. For 30 years, our organically farmed estate and historic adobe tasting room have offered a distinctive blend of heritage, hospitality, and character, making Rideau a truly special place to work and visit.

Role Overview
We’re looking for a dynamic, self-driven Marketing Manager to help shape the next chapter of our brand. In this hands-on role, you’ll elevate our brand presence, drive engagement, and fuel the continued growth of our core marketing and customer engagement channels. You’ll manage all marketing communications, strengthen our digital and social media footprint, and optimize our online sales performance to deliver meaningful, measurable results.

Key Responsibilities
•  Plan and implement integrated marketing campaigns supporting wine releases, events, and seasonal initiatives.
•  Lead all social media efforts, including strategy, content planning, scheduling, posting, engagement, and community management.
•  Manage customer marketing and email communications, using segmentation and behavioral insights to deliver tailored, high-impact messages throughout the customer lifecycle.
•  Create content across channels, including written, visual, photo, and video assets.
•  Enhance the online customer journey to increase conversions, repeat purchases, and overall digital sales.
•  Track and analyze marketing performance metrics to refine strategy and improve results.
•  Collaborate with the Estate, Wine Club, and Tasting Room teams to support onsite initiatives and create meaningful guest experiences.

Qualifications & Skills
•  3–5 years of marketing experience in consumer packaged goods (CPG), luxury, hospitality, or the wine industry
•  Bachelor’s degree in Marketing, Business, or a related field
•  Proven digital marketing skills, including social media and email marketing
•  Hands-on experience with email platforms, CRM systems, and customer data management (Klaviyo, RedChirp, Commerce7 preferred)
•  Excellent copywriting and verbal communication skills
•  Content creation skills, including photography and videography
•  Ability to work independently and collaboratively as part of a team
•  Strong organizational and project management skills, with the ability to manage multiple priorities
•  Data-driven mindset with experience optimizing marketing strategies

Why Join Rideau?
•  Competitive benefits package: medical, dental, paid time off (vacation, sick time, holidays), and a 401K with company match
•  Be part of a family-owned winery where people, passion, and hospitality truly matter
•  Help lead creative marketing initiatives with the freedom to influence the brand’s future
•  Enjoy generous discounts on our wines

Salary range: $80,000–$95,000 DOE