National Sales Director
Niner Wine Estates | Paso Robles, CA

About Niner Wine Estates

Niner Wine Estates is a second-generation, family-owned winery dedicated to farming two exceptional vineyards and crafting 100% estate-grown wines. Every decision we make, from the vineyard to the bottle, reflects a long-term commitment to sustainability and quality. Rooted in the belief that wine and food are best enjoyed together, we offer both when you visit our estate in Paso Robles. Our wines are distributed nationwide through important partnerships in 13 states.

The Role

The National Sales Director will lead and execute Niner Wine Estates’ national wholesale strategy, managing distributor relationships, setting clear priorities, and driving sustainable growth across all markets. This role reports directly to ownership and works closely with marketing, winemaking, and DTC teams to ensure a cohesive, brand-aligned approach to market. This is a senior leadership role for someone who can balance big-picture strategy with in-market execution.

Key Responsibilities

National Sales Strategy & Leadership
•  Develop and execute the national sales strategy across our 13 key U.S. wholesale markets
•  Set annual sales goals, depletion targets, and pricing strategies by market and channel
•  Manage distributor relationships with a focus on accountability, performance, and long-term partnership
•  Conduct regular market visits to support execution, training, and key account growth
•  Develop and strengthen relationships including top restaurants, private clubs, and luxury hotels
•  Work with ownership, winemaking and marketing to host trade events at the Estate
•  Lead annual planning, forecasts, and budget collaboration with finance and ownership

Team Collaboration
•  Work closely with marketing to align programming, incentives, and brand storytelling
•  Partner with DTC and hospitality teams to ensure brand consistency across channels
•  Serve as a key internal voice for the wholesale channel, providing market feedback and insights

Brand Stewardship
•  Act as a passionate ambassador for Niner Wine Estates in the trade and with key accounts
•  Ensure sales growth supports long-term brand equity, pricing integrity, and quality driven values

Qualifications & Experience
•  10+ years of wholesale wine sales experience, including multi-state or national responsibility
•  Strong relationships and proven success managing distributor networks
•  Strong understanding of pricing, margin management, and incentive structures
•  Experience with both on-premise and off-premise channels
•  Highly organized, data-driven, and comfortable with CRM and sales reporting tools
•  Willingness to travel regularly

Ideal Candidate Profile
•  Strategic thinker who also enjoys being in the market
•  Collaborative leader who builds trust internally and externally
•  Clear communicator with strong negotiation skills
•  Passion for estate-driven wines and authentic brand building
•  Comfortable working directly with ownership in a hands-on environment

Location
•  Flexible within the United States, with regular travel to Paso Robles and key markets

Compensation
•  Competitive salary commensurate with experience, plus performance-based incentives and full benefits