The Wine & Spirits Educator is a newly created role designed to elevate internal knowledge, confidence, and selling capability across our organization. This individual will serve as a strategic link between supplier priorities and front-line execution--translating brand stories into compelling, actionable learning experiences.

From onboarding and classroom training to market work-withs, trade events, and curated educational dinners, this role helps bring our brands to life in every setting. By blending product expertise with engaging storytelling and hands-on support, the Wine & Spirits Educator will play a critical role in developing talent, driving sales, and strengthening our culture of excellence.

Primary Responsibilities:
Internal Education & Onboarding
Design and deliver onboarding programs tailored to wine and spirits knowledge for new hires
Develop and facilitate ongoing internal training sessions to elevate category confidence and sales acumen
Collaborate with Learning and Development to build training modules, e-learning content and certification tracks
Field Support & Coaching
Conduct market rides and work-withs to provide in-the-moment education and performance feedback
Partner with sales leaders to identify knowledge gaps and create customized learning solutions
Supplier & Trade Engagement
o Serve as a key liaison for supplier educational initiatives, trade activations, and launch events
Support educational dinners, tastings, and trade shows with engaging and informative presentations
Help translate supplier brand stories into compelling sales tools and field messaging
Program Development and Tracking
Assist in building scalable learning experiences, from live workshops to digital learning
Track participation and impact of training programs and recommend improvement

Key Competencies:
High level of knowledge and selling experience in wine and spirits categories
Proficiency with Microsoft Office suite
Excellent oral and written communication skills
Effective organizational and time management skills
Ability to develop strong relationships with internal and external customers

People Management:
None

Work Environment:
This job operates in our accounts, mostly indoors with occasional outdoor work.

Physical Demands:
Lift, carry, push, pull up to 55 lbs.
Use arms, wrists, hands, grasp
Must be proficient in the use of industry tools including hand truck, six-wheeler, manual pallet jack, box cutter, etc.
Must be able to drive and operate a vehicle


Expected Hours of Work:
This is a full-time position, days/hours of work vary, and may include weekends.

Travel:
Travel is primarily local during the business day, although some out-of-area and overnight travel may be expected.

Required Education and Experience:
High School diploma or GED required
High level of wine and spirits knowledge required
5+ years in the beverage industry, preferably in sales, brand or education
Comfortable presenting to large and small groups; excellent interpersonal and communication skills
Highly organized and self-motivated with a passion for education and storytelling
Willingness to travel for market visits, trade events, and regional trainings


Preferred Education and Experience:
Bachelor's degree preferred
Strong foundational knowledge of Wine and Spirits; certifications like WSET, CSW or CMS preferred
Previous beverage industry sales experience

Compensation:
Actual compensation packages are based on a wide array of factors unique to each candidate, including but not limited to skill set, years and depth of experience, certifications, and specific location.
Employees (and their families) are eligible for medical, dental, vision, and basic life insurance. Employees are able to enroll in our company's 401k plan. Employees are also eligible for 80 hours of vacation every year and 7-8 days of paid holidays throughout the calendar year (depending on location).
Hired applicants may be eligible for incentives/bonuses/annual bonuses.

Classification: Outside Sales Exempt
Reports to: VP of Wine & Spirits