Director of Sales & Marketing
Location: Hudson, New York
Job Type: Full-Time
Industry: Wine & Spirits / Hospitality / Agriculture
Salary Range: $75k–$100k including commissions/bonus package
About Us
Neverstill Wines is a newly established, premium winery in New York, with an estate vineyard in the Finger Lakes and a tasting room in Hudson. Our mission is to elevate the profile of New York wine through exceptional craftsmanship, modern hospitality, and a strong commitment to the region’s unique terroir. As a fast-growing startup, we value creativity, collaboration, and a bold entrepreneurial spirit.
We are seeking a strategic, innovative Director of Sales & Marketing to lead revenue growth, brand development, and market expansion as we establish Neverstill as a standout boutique winery in the region and beyond.
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Position Overview
The Director of Sales & Marketing is a senior leadership role responsible for driving both commercial success and brand visibility across wholesale, retail, and direct-to-consumer channels. This leader will oversee the full sales pipeline, shape the brand’s marketing identity, and execute integrated strategies that strengthen Neverstill’s presence in a competitive market.
This position requires a dynamic, highly motivated individual with deep sales experience, strong marketing instincts, and a passion for storytelling through wine.
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Key Responsibilities
Sales & Business Development
•  Develop and execute a comprehensive sales strategy across wholesale, retail, and direct-to-consumer channels to exceed revenue goals.
•  Identify and cultivate new business opportunities with distributors, wine shops, restaurants, and hospitality partners.
•  Build and maintain high-value relationships with trade accounts, influencers, and key industry stakeholders.
•  Oversee pricing, contract negotiations, and distribution agreements while protecting margins and positioning.
•  Lead and manage the growth of e-commerce, wine club programs, corporate gifting, and subscription sales.
•  Partner with production and winemaking teams to forecast inventory and plan seasonal releases.
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Marketing & Brand Development
•  Own, manage and elevate the Neverstill brand across all customer touchpoints—digital, on-site, visual, and experiential.
•  Develop and execute an annual marketing plan including campaigns, content strategy, PR initiatives, and partnership opportunities.
•  Oversee social media direction, content calendars, storytelling, and brand voice—ensuring alignment with the winery’s understated luxury aesthetic.
•  Manage creation of digital assets (email campaigns, website content, product storytelling, release notes, etc.).
•  Lead brand activations such as release events, tasting experiences, partnerships, and off-site pop-ups.
•  Work with operations and tasting room teams to ensure a cohesive, elevated guest experience aligned with brand standards.
•  Represent the winery at trade shows, industry events, festivals, and consumer-facing experiences.
•  Evaluate and manage marketing budgets, ad spend, promotional initiatives, and ROI metrics.
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Operations & Reporting
•  Monitor sales performance, consumer trends, and competitive landscape to refine strategies.
•  Produce regular sales forecasts, performance reports, and market analyses for leadership.
•  Ensure compliance with all federal and state alcohol regulations across sales and marketing functions.
•  Collaborate closely with leadership to support product development, packaging, and pricing strategies.
•  Work with Operations Manager to provide leadership, direction, and training for sales representatives, tasting room staff, and marketing support roles.
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Qualifications & Requirements
Experience
•  3+ years of management experience in wine, spirits, or beverage industry sales.
•  Marketing, brand management, or DTC/e-commerce experience mandatory
•  Startup or small-business experience is a significant plus.
Knowledge
•  Strong understanding of wine sales and distribution networks.
•  Experience with brand development, digital marketing, and consumer engagement.
•  Familiarity with CRM systems, POS software, social media channels, Mailchimp and other DTC tools, and e-commerce platforms.
Skills
•  Proven ability to build and grow business relationships.
•  Strong communication, storytelling, and negotiation skills.
•  Entrepreneurial mindset; thrives in a dynamic, small-team, hands-on environment.
•  Data-driven with the ability to translate analytics into strategy.
•  Creative thinker with a polished sense of brand and customer experience.
Education
•  Bachelor’s degree in Business, Marketing, Hospitality, Communications, or related field preferred.
•  Industry certifications (WSET, CSW, CMS) are a plus.
Other Requirements
•  Ability to travel throughout New York and occasionally nationally.
•  Availability for evenings and weekends as needed for events, travel, and releases.
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Benefits
•  Competitive base salary + performance-based commissions.
•  Employee discounts on wines and experiences.
•  Opportunity for growth and leadership within a rapidly expanding winery.
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