Advini

AdVini is one of France’s leading premium wine groups, bringing together historic estates across Burgundy, Chablis, the Rhône, Provence, Languedoc, and South Africa. Founded in 1872, the company combines deep terroir expertise with modern, sustainable winemaking. With over 2,000 hectares of owned vineyards, AdVini is vertically integrated from vineyard to bottle. Its portfolio includes iconic names such as Domaine Laroche, Ogier, Maison Champy, and Ken Forrester. Present in over 100 countries, AdVini focuses on quality, authenticity, and building strong, long-term relationships.

Portfolio: Domaine Laroche, Oratoire des Papes, Château Gassier, Maison Champy, Ken Forrester Vineyards, Ogier, Antoine Moueix, Domaines Cazes

Position Overview:
The Regional Manager – Northeast; is a key sales leader responsible for driving brand presence, activation, and market execution across major strategic markets in the Northeast, with a special focus on Boston, Chicago, and Washington DC markets. Acting as the company’s “eyes & ears in the market,” this individual will work closely as an intermediary between the Sales Director and our distributor partners, retail & on-premise key accounts, as well as regional chain buyers to ensure the successful representation of our portfolio of estates. The ideal candidate combines a strong commercial mindset, excellent relationship-building skills, and deep wine knowledge. He/she will be responsible for implementing sales & marketing plans, driving growth, executing distributor programming, leading key events, and ensuring strong visibility & velocity for our prestigious estates.

Key Responsibilities:

1. Distributor Activation & Market Execution
•  Lead all distributor-facing activities in the territory, including:
•  GSMs, work-withs, training sessions
•  Winemaker dinners, portfolio tastings, in store tastings, and staff education
•  Market blitzes, incentive launches, and programming follow-up
•  Ensure full alignment and flawless execution of activation plans with each distributor.
•  Track performance, provide feedback, and manage quarterly priorities with distributor management teams.

2. Market Activation & Brand Building
•  Own the activation calendar for the Northeast region.
•  Coordinate and execute events, tastings, sampling programs, and by-the-glass initiatives.
•  Champion our Estates’ stories, terroirs, and winemaking philosophies to all stakeholders.
•  Ensure consistent and premium brand representation across accounts and events.

3. Key Account Development
•  Spend at least 60% of time in the field across Boston, Chicago, DC, and other strategic sub-markets.
•  Build strong relationships with:
•  Top independent retailers
•  Fine-dining and wine-oriented restaurants
•  Influential sommeliers and beverage directors
•  Identify gaps, opportunities, and competitive dynamics.
•  Secure new placements and improve quality of distribution.

4. Chains & Regional Accounts
•  Develop and maintain relationships with local and regional chain buyers across retail and on-premise.
•  Present new items, seasonal programs, and promotional plans.
•  Track execution in stores, work with distributor chain teams, and reinforce programming compliance.

5. Stakeholder Engagement
•  Serve as the primary ambassador for our estates in the Northeast.
•  Engage with sommeliers, trade groups, wine educators, media when needed, and market influencers.
•  Ensure strong communication between the field, distributors, and internal teams (marketing, supply, sales).

6. Market Intelligence
•  Act as the company’s eyes and ears in the market:
•  Track competitor activity
•  Identify new trends and channel opportunities
•  Report market insights and risks
•  Provide regular field recaps and strategic recommendations.

Qualifications & Skills
•  2+ years of U.S. wine industry experience; ideally in importer, distributor, or winery role.
•  Proven success in field sales, trade marketing, or distributor management.
•  Strong wine knowledge (WSET or equivalent preferred) and passionate about our Estates and regions.
•  Exceptional relationship-building and communication skills.
•  Highly organized, entrepreneurial, and results-driven.
•  Able to travel extensively (minimum 60%).

Strong understanding of Northeast markets, with emphasis on Boston, Chicago, DC.

Personal Attributes
•  Commercial and growth mindset
•  High energy and natural networker
•  Strong leadership and influencing skills
•  Agile, proactive, and resourceful
•  Comfortable working independently while aligned with company priorities