Job Title: Direct to Consumer Manager

Location: Santa Barbara County, California
Company: SAMsARA Wine Co

Are you a wine industry professional looking to be part of a fun, tight-knit team that aims to bring beautifully made, sustainable wines to the world? If so, please read on!
Our Ideal Candidate: You are a proven leader with a track record of building high-performing hospitality teams and elevating customer experiences. You bring both strategic vision and operational discipline, with a deep appreciation for the wines and culture of Santa Barbara wine country. You’re ready to play a pivotal role in shaping the future of a dynamic, family-run winery—driving growth across wine club, branding, marketing, and guest engagement. You thrive on innovation, adopt new technologies with purpose, and aren’t afraid to challenge outdated practices. As SAMsARA evolves, you’ll have the autonomy and influence to define its next phase of success, expanding both your role and the brand’s reach.

About Us: SAMsARA Wine Co is a small, family-run, and team-oriented winery focusing on crafting low-intervention, cool-climate wines sourced from grapes in the Sta. Rita Hills. Our commitment to sustainability guides us in our endeavor to produce honest wines that convey a sense of place. We are a boutique winery with a focus on old-world winemaking practices, continually striving to improve, innovate, and learn with every season.
Key Responsibilities:
Business Leadership: Oversee day-to-day winery operations across tasting rooms, eCommerce, and wine club channels. Manage budgets, P&L, and operational efficiency to ensure sustainable growth.

Strategic Growth: Define and execute data-driven sales, marketing, and brand strategies aligned with long-term goals, with support of ownership and marketing partners.

Customer Experience: Lead the evolution of SAMsARA’s hospitality and membership programs to deliver memorable, high-touch experiences that deepen customer loyalty and expand the brand’s reach.

Wine Club & DTC Sales: Optimize all aspects of the DTC business—including pricing, promotions, and fulfillment—to maximize revenue and retention.

Digital Innovation: Champion new technologies, digital tools, and eCommerce strategies that enhance customer engagement, reach new, untapped markets and streamline operations.

Team Leadership: Build, mentor, and inspire a cohesive team culture rooted in excellence, accountability, and genuine hospitality. Oversee hiring, training, and ongoing professional development.

Community & Industry Relations: Strengthen partnerships with local businesses, hotels, and industry leaders to increase brand visibility and visitation.

Desired Qualities & Attributes:
Local to the Santa Barbara County area with intent to anchor a career in our winemaking region.
At least 5+ years of experience in wine industry/hospitality management and/or project management with a proven ability to inspire and lead teams and achieve and exceed sales goals while managing budgets
Bachelor's degree or hospitality/wine business management equivalent certificate.
A contagious enthusiasm for wine and a strong motivation to continue learning; WSET/Court of Master Sommeliers certifications are a plus.
Proficiency with wine industry CRM systems, inventory management, analytics and digital marketing.
Excellent communication (written and verbal) and interpersonal skills; highly motivated, organized, courteous and detail-oriented.
Ability to travel/drive between tasting rooms and occasionally lift 40 lbs.
Compensation and Benefits:
Full time with Compensation of $90,000 - $100,000 DOE
Retirement Savings- 401(K) plan with employer match of 50% up to 6%
Health Care stipend
Bonus Plan - DTC Sales and Club bonuses
Paid time off - generous vacation, sick leave and paid holidays
Employee discounts and wine allocation plan
If you find this opportunity intriguing, don’t hesitate to reach out and tell us why! Please include a cover letter, resume, and references with your application.
We look forward to hearing from you!

SAMsARA Wine Co is an equal opportunity employer. We are committed to creating an inclusive environment for all employees.