WX Brands proudly celebrates our South American wine portfolio including the iconic, historic Trapiche brand. Based in Mendoza, Argentina, Trapiche proudly celebrates 140 years of storied, award-winning winemaking. Imported to over 80 countries, Trapiche has always focused on incredible quality from diverse explorative regions within Argentina, specializing in showcasing the best in the terroirs of the country. Trapiche is a beloved global brand with award-winning wines from vintage to vintage and proven success in North America.

Position Summary

Reporting to the Director of Brand & Digital Marketing, the Brand Manager will serve as the key leader of our South American wine portfolio including the iconic and historic brand Trapiche brand, as well as managing the strategy, launch and momentum of new-to-world wine brands from South America and other countries. This role will develop our long-term brand strategies specific to the United States and Canada and lead strategic business initiatives with the support of dynamic cross-functional teams.

WX Brands has proven success building brands, and this role will be responsible for strategy and Go-to-Market for New-to-World Global brands launching in the US and Canada.

This role is based out of Novato, CA (Marin County) and has great flexibility between working from home and working in our Novato, CA headquarters. We are currently operating with a hybrid schedule of M-W in-office.

Key focus areas include, but are not limited to:

•  Act as a brand expert in the company with ownership of brand positioning and target consumer articulation for South American portfolio and New-to-World Global brands

•  Develops short- and long-term global innovation strategy for New-to-World brands and oversees the execution/go to market strategy of all new product introductions

•  Internal & External Brand Champion: Leveraging excellent presentation and story-telling skills, passion and energy to be the primary advocate for the brands internally (management presentations, sales meetings etc.) and externally (e.g. in front of key customers, PR events etc.).

•  Supporting Marketing Director in evaluation of all marketing activity to determine ROI and effectiveness of activity and help the organization understand how activity builds long term brand equity

•  Development of long-term brand growth plan and annual business plans

•  A supporting role in the management of all outside agency initiatives in support of the brands' business objectives including, but not limited to, advertising, media, experiential, programming, packaging, and public relations agencies where applicable

•  Shared responsibility for the delivery of volume, share and profit objectives consistent with overall brand strategy, with P&L accountability for bottom line profitability

•  Leading brand business analysis efforts. Continuously monitors business and brand health performance using internal and external data resources to identify issues and opportunities to drive both brand development and volume performance, and to deliver actionable insights.

•  Acting as internal liaison with cross functional teams, including but not limited to: Winemaking, Production, Legal, Compliance, Sales, Pricing and S&OP.

•  Developing actionable insights from depletion & scan data on a weekly and monthly basis

Requirements (Education & Experiences)

•  Bachelor’s Degree in related field required; Master’s Degree a plus

•  5+ years of brand marketing experience, ideally in the alcohol industry.

•  Understanding of the 3-tiered distribution system and a passion for and desire to be immersed in the wine business.

•  Passion for building brands, including new-to-world brands, and proven track-record of breakthrough consumer advertising, retail activation, and media execution.

•  Excitement for creating completely new brand positioning, consumer articulation and strategy for new-to-world brands

•  Proven success partnering with sales teams & mobilizing to achieve business goals.

•  Able to mobilize agencies around an inspiring vision and focused briefs/feedback.

•  Experience working with syndicated data sources (Circana/Nielsen) to make informed decisions.

•  Business acumen and strong analytical skills with a proven track record of utilizing trend analysis and quantitative data to produce actionable insights, financial and P&L understanding.

•  Think like a business owner – someone who can take initiative and get things done while having fun in an entrepreneurial environment.

•  Experience managing significant budgets.

•  Ability to travel within the US, Canada and occasionally internationally.


About Us:

With offices located around the world, WX offers a unique working environment, with the fast pace of an entrepreneurial start-up and the down-to-earth atmosphere found in the Northern California wine industry. We seek people who are passionate about making a difference in the industry and their careers.

In 2021, 2022, 2023, 2024 & 20225 WX Brands was named by North Bay Business Journal as one of the best places to work.

Perks:

WX offers a competitive benefits package including PTO starting at 19 days per year plus employee pricing on our amazing products! We offer an entrepreneurial environment that promotes career growth by leaps and bounds while being part of a team-oriented environment that knows how to have fun!

You can find out more by visiting our website: www.wxbrands.com