As a Certified B Corporation, Bonterra Organic Estates (formerly Fetzer Vineyards) is focused on excellence, innovation and longstanding commitments to the environment and responsible business practices. We are proud to offer exciting career opportunities within our California-based winery, Bonterra Organic Estates, and our distribution and commercial operations, Viña Concha y Toro USA (VCT-USA).
Why us?
-Part of fifth largest global winery Viña Concha y Toro (33.5 million cases)
-#1 South American wine supplier in the U.S.
-Sell highly-awarded wines. To name a few in our VCT-USA portfolio:
o Don Melchor Wine Spectator Wine of the Year 2024; 4x Top 10; 10x Top 100
o Bonterra Wine Enthusiast Top 100 Wines of 2024 and Top 100 Best Buys of 2024
o Casillero del Diablo is the official wine sponsor of the Mexico National Football Team
o Trivento is the fastest growing Argentine brand in the U.S.
We’re looking for a District Manager to grow our business in North and West Texas plus Oklahoma. In this role, you will manage all off/on premise activities?including execution of programming in retail chains?to ensure market penetration, brand awareness and sell-through. Your primary assigned region in Texas includes, but is not limited to, the Dallas/Fort Worth, El Paso, Waco, Grapevine and Lubbock areas with periodic visits to Oklahoma. You will work independently and collaboratively with distributor personnel and key members of our sales and marketing team as well as actively work the market multiple days a week to actively make sales calls, maintain your own key account list, participate in local trade activities and maintain close communication with distributor team members and leadership, and build direct relationships with customers.
This is a remote, home office-based role with the ideal candidate located in proximity to Dallas/Fort Worth, Texas. This role entails extensive driving within the field in order visit accounts, do work withs and attend distributor meetings. Overnight travel will be approximately 10%-15%.
Scope - In conjunction with distributor partners, you will represent the VCT-USA portfolio of brands—domestic and imports from South America—at targeted chain, off premise, and on premise accounts; may be responsible for growing share in regional on premise chains; gain distribution in both on and off premise channels; secure displays and cold box placements in retail; achieve by-the-glass (BTG) and wine list placements in on premise accounts; provide product education and training to key accounts, distributor managers and sales teams; partner with our marketing team to support local marketing initiatives
Responsibilities
• Track/communicate active programs based on targeted goals with the distributor partners/teams; address status and gaps
• Conduct work withs focusing on “high gain” opportunities within assigned regions
• Recap field activities and share with distributor and regional manager
• Review performance in key driver accounts; use depletion planning file/tools
• Be present in the trade an average of three to four days per week
• Communicate key activities, incentives, pricing and depletion goals
• Lead GSMs at distributor
• Work with state/regional management and distributor teams to develop and implement local programming
• Review key account performance and plan accordingly
• Assess monthly/YTD performance relative to business plan and develop action plan(s) to address gaps
• Conduct surveys
• Serve as main point of contact for winery personnel, marketing/brand team visits to the market for surveys, in-market work and/ or GSM preparation
• Facilitate and lead consumer-facing events within on/off premise accounts
• Spearhead fine wine dinners/tastings between key on and off premise accounts
• As needed, collaborate with VCT-USA National On Premise Team and key on premise distributor personnel relating to brand priorities and marketing strategies in regional on premise chains
• Monitor quarterly performance review, including distribution/depletion results along with defining acceleration plans
Requirements
• Bachelor’s degree – Business/Marketing or related field with a minimum 2-3 years progressive distributor or supplier sales-related experience, or equivalent education/experience combination
• Successful wine or spirits beverage sales experience including off/on premise sales
• Knowledge of wine and spirits industry in the Texas market; experience in Oklahoma, a +
• Must have a basic understanding of the three-tier distribution system process; familiarity with RNDC, an added plus
• Valid Driver’s License, vehicle, insurance required
Physical Requirements - Ability to frequently lift up to 40 lbs.; carry up to 40 lbs. & push/pull up to 20 lbs. on an occasional basis; ability to sit/work at a desk for long periods of time; requires ability to walk/stand; reach outward/upward, climb, crawl, squat, kneel, bend; requires hand and finger dexterity for keyboarding/working at computer for extended periods of time. Additional physical requirements required as related to domestic/international travel via air/ground transportation
Benefits - First day Medical, Dental, Vision, Life & Disability, Tax Savings (401k w/ company match), Health Care and Dependent Care FSA benefits available to eligible employees
About Bonterra Organic Estates - Part of the Viña Concha y Toro family of wineries since 2011, our California winery operation includes Mendocino County winery, production and approximately 830 acres of vineyards
Apply https://recruiting2.ultipro.com/FET1003FETZ/JobBoard/c6d65af3-319c-4d5a-8905-6818e98b821b
Requires successful completion of criminal background, DMV check & drug screen. AA/EOE/M/F/D/V You will be required to submit verification of your citizenship or legal right to work in the US in the event of an employment offer.
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