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Manages multiple brand-building initiatives that will have significant business impact in leading the implementation of new brand introductions and optimizations). Manages multiple marketing initiatives ensuring alignment with brand objectives. Maintains complete responsibility for the business review for assigned brands; ensuring marketing plans are consistent with the company's growth and profit objectives. Owns day to day management of A & amp;P budget and supports Director on management of P&L. Assists Business Leads with new brand development.

Essential Functions:

•  Actively contributes to Brand development including: BSP development and able to coach internal and external partners on the application of BSP elements as well as developing name, package and liquid proposition in line with BSP
•  Manages the Brand Universe and ensures all communication aligns with it.
•  Understands KPIs and continuously works to improve performance of business.
•  Actively contributes to brand architecture development.
•  Successfully partners with and coach a team of internal and external partners to develop end-toend consumer experiences.
•  Leads subsets of Agile Roadmap development and delivery.
•  Actively contributes to development and improvement of OGSM.
•  Contributes to the development of the Sixth Standard Strategy and partners with/independently manages internal teams on driving execution.
•  Identifies opportunities and create action plans based on competitive analysis.
•  Can identify and manage trade-offs in the P&L to improve GMAA and brand health outcomes.
•  Recommends appropriate trade-offs across all elements of the marketing mix.
•  Leverages pricing opportunities to increase GM performance of the brand.
•  Optimizes the brand portfolio of products to increase both short-term profitability and long-term brand health.
•  Adopts strategies to increase the brand's ability to fulfill its portfolio role.
•  Demonstrates capable agency management.
•  Ensures channel tactics are consistent with brand strategy.
•  Develops Commerce Marketing tools to appropriately allocate Commerce budget against the channels and tactics that best support brand strategy; capable of articulating tradeoffs and decisions. Partners with Commerce to produce and execute tools.
•  Measures the impact and ROI of brand tactics from prior year and seeks to optimize for future brand planning.
•  Contributes to Go To Market strategy and plan and partners with sales and distributors to drive execution,
•  Completes monthly market visits as needed to evaluate whether activation tools support sales execution; collects and responds to channel feedback; identifies emerging trends; identifies opportunities across key channels through observation.
•  Develops strong understanding of the on-premise channel and demonstrates expertise in at least 1 channel.
•  Manages go-to-market budget.
•  Identifies new and innovative marketing methods and practices.
•  Capable of recommending test and learn parameters for new marketing methods in partnership with cross-functional subject matter experts.
•  Recommends appropriate funding and resources for new marketing methods based on test and learn result.
•  Drafts innovation brief based on consumer, brand or category opportunities. Partners with manager to deliver the brief to cross-functional partners.
•  Provides recommendation for marketing mix, budget, channels and appropriate tactics to deliver proof of concept or proof of potential.
•  Mines insights/trends and translates data into meaningful consumer insights (analysis, trend reports, first party data), developing a POV around potential changes.
•  Understands how to build a strong consumer insight.
•  Actively contributes to the development or optimization of Consumer Base, Opportunity Audience or Inspirational Archetypes through a deep understanding of the psychology, motivations, needs and behaviors of consumers.
•  Serves as key contact for the all SMEs.
•  Qualitatively identifies and collects consumer, customer, and channel insights by regularly and physically spending time with distributor sales reps and customers in accounts.
•  Independently manages and executes parts of the marketing program mix to reach target consumer and/or affect LTV (understands the economics of LTV).
•  Deeply understands where consumers are (GTM/Channel standpoint) and how brand placement shapes consumers' impression of equity.
•  Actively contributes to the development and maintenance of Brand Story, ensuring relevance.
•  Maintains deep understanding of Brand Visual Guidelines and BSP to evaluate and provide feedback.
•  Identifies opportunities based on Consumer Target and Insights for Comms Work.
•  Develops a creative brief that inspires breakthrough thinking and creative (initiative level).
•  Ensures the work is within brief tolerance; able to flag gaps to partners and team.
•  Actively partners with SMEs and leadership to develop Creative Platform and Comms Strategy.
•  Actively contributes to building the Comms Strat and capable of effectively executing against it.
•  Identifies and recommends target vehicles based on target consumer, insights, trends, and ROI.
•  Responsible for setting the Measurement & Learning plan for campaign and creative work.
•  Provides recommendations for program and campaign optimization based on results.
•  Responsible for understanding and complying with applicable quality, environmental and safety regulatory considerations. If accountable for the work of others, responsible for ensuring their understanding and compliance.

Minimum Qualifications:

•  Master's degree plus 3 years of brand marketing or new brand development experience reflecting increasing levels of responsibility; OR Bachelor's degree plus 5 years of brand marketing or new brand development...