Job Title: Paid Media Specialist
Company: Last Bottle Wines, Digital Beverage Group
Location: Napa, CA

Unlock Your Potential at One of the World's Most Exciting Online Wine Retailers!
Are you a wine enthusiast with a passion for boosting ROAS and lowering CPA? Imagine shaping the digital presence of world-class wines, ensuring every vintage, varietal, and accolade is perfectly presented to a global audience across an array of market leading platforms. If you are ready to blend your love for wine with your expertise in paid ads platforms, we want to hear from you.

Digital Beverage Group (including Last Bottle) is one of the largest online wine companies, with a culture that blends the best of both Napa Valley and Silicon Valley. It's an entrepreneurial and fun environment with diverse people bringing great wine deals to wine drinkers all around the world. We're not just selling wine online; we are crafting experiences, conveying stories, building brands, and pushing the boundaries of what's possible in the wine industry. Our rapid growth and diverse portfolio mean an incredible opportunity for a dynamic and detail-oriented individual to join our team of wine lovers in the heart of Napa Valley.

The Opportunity: Scaling digital ad campaigns that connect, engage and convert
As a Paid Media Specialist at Digital Beverage Group, you will plan and execute paid media campaigns across social media and OTT platforms. You’ll build upon our existing efforts and grow our business through your mastery of popular ad platforms. You’ll help us achieve our aggressive new customer acquisition and customer retention and reactivation goals.

What You'll Be Doing:
•  Own paid media and programmatic strategy and execution, reporting directly to the Growth Marketing Manager.
•  Develop paid media plans, budgets, KPI frameworks, and performance tracking in conjunction with Growth team leadership.
•  Collaborate with internal stakeholders to align campaigns with business objectives.
•  Manage agencies and data partners to execute campaigns effectively.
•  Optimize campaigns across Paid Search, Display (Programmatic), and Paid Social.
•  Drive full-funnel integrated digital advertising campaigns and landing page optimization.
•  Leverage persona development and customer journey mapping to enhance engagement.
•  Utilize analytics and data insights to refine digital ecosystems and improve conversion.
•  Ensure alignment between Growth, Marketing, Copy Writing, and Merchandising Teams
•  Develop and maintain robust reporting frameworks to assess campaign effectiveness.
•  Provide regular insights through health check-ins, monthly summaries, and QBRs.

What You’ll Bring:
•  3+ years of experience in Media Planning or Performance Marketing required.
•  A bachelor's degree (B.A. or B.S.) in Business, Marketing, Statistics, or Economics is preferred, or equivalent experience in digital marketing.
•  Agency experience preferred. Wine industry knowledge is nice to have, but not required.
•  Strong familiarity with Meta, Google Ads, Microsoft Ads, Apple and Reddit Ads ad platforms
•  Clear understanding of bidding strategies, audiences, events, pixels, conversions and leads
•  Strong grasp of the business math behind the ad performance analysis (Gross Margin, New Customer CAC, LTV, ROAS, MER)
•  Fluency in the eCommerce ecosystem surrounding the ad platforms (GA4, GTM, Shopify, Klaviyo, Stape)
•  Proven A/B Testing methodologies, the ability to plan out and execute many tests simultaneously, and the communications skills to clearly articulate the results
•  Foundational Graphic Design skills. You don’t have to be a Photoshop or Video editing whiz, but basic image and video editing skills in Canva or similar programs will be helpful.
•  Proficiency in Excel and Google Sheets, with a talent for data validation, visualization, and reporting campaign results.
•  Understanding of landing page optimization and CRO principles.

Why Join Us?
This is your chance to be part of a company that is redefining the wine landscape. We offer a vibrant, supportive culture where innovation is celebrated, and your contributions genuinely matter. Work alongside industry leaders, grow your expertise, and make a tangible impact on one of the most respected and forward-thinking wine companies in the world.

What You'll Get: The Perks of Being Part of Digital Beverage Group
Joining our team means more than just a competitive salary (DOE). It means becoming part of a culture that values growth, passion, and well-being.
•  Comprehensive Benefits: Medical, Dental, Vision, Life, and Disability benefits, plus a 401k with company matching.
•  Invest in Yourself: An annual training allowance to advance your wine or business knowledge.
•  Work-Life Balance: Generous paid time off, including a special day off every year for your birthday!
•  Unbeatable Discounts: An incredible benefit to purchase our exceptional wines at a significant discount.
•  Growth & Challenge: The chance to be part of a dynamic team where you'll be challenged, empowered, and given ample opportunities to grow and thrive.

Location & Flexibility:
This role is based in our Napa, CA office. The ideal candidate is based in Napa Valley, CA however we will consider candidates in the Bay Area.

Last Bottle Inc. is committed to creating a diverse environment and is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
Ready to uncork your career potential? Apply now and tell us why you're the perfect blend for our team!

Compensation:
•  Salary Range: $60,000 – $75,000 annually
•  Bonus: Eligible for a 10% annual bonus, contingent on individual performance and overall company profitability.

*A comprehensive benefits package