Wine Club Marketing Manager
Location: INTERCOASTAL Wine Company - 13731 N. Hwy 88, Lodi, CA 95240
Position Type: Monday - Friday with flexibility
Reports To: Management Team

Position Summary:
We are seeking an experienced and dynamic Wine Club Marketing Manager to lead our winery's wine club programs and support our overall customer retention and growth strategies. The ideal candidate is highly organized, team-oriented, and passionate about wine and hospitality. This role will oversee the daily management of the wine club, including member engagement, communication, marketing campaigns, and customer service, with the goal of driving club growth and enhancing member satisfaction.

Key Responsibilities:

Wine Club Management:
Oversee day-to-day operations of the wine club program including member onboarding, retention, fulfillment, billing, and shipping.
Develop and implement strategies to grow club membership and reduce churn.
Analyze club data to identify trends, customer behavior, and opportunities for improvement.

Marketing & Communication:
Plan and execute marketing campaigns, email communications, and newsletters to promote wine club offerings and events.
Craft compelling written content to engage members and promote brand loyalty.
Collaborate with the marketing team on social media, advertising, and website updates related to the wine club.

Customer Service:
Maintain exceptional rapport with wine club members through timely, friendly, and professional communication.
Serve as the primary point of contact for wine club inquiries, concerns, and feedback.
Ensure a seamless and positive experience across all customer touchpoints.

Technical & Administrative Duties:
Utilize platforms such as RedChirp, WineDirect, Commerce7, or similar systems to manage club operations and member communications.
Maintain accurate and up-to-date records in the CRM system.
Track performance metrics and generate regular reports for leadership.

Event Coordination & Team Collaboration:
Assist with planning and hosting wine club pickup parties and exclusive events.
Work closely with the tasting room, production, and fulfillment teams to ensure coordinated execution of club activities.

Qualifications:
2+ years of wine club management experience or a similar role in the wine industry.
Strong computer skills including CRM, email marketing software, spreadsheets, and POS systems.
Excellent written and verbal communication skills.
Proven customer service skills with the ability to build rapport and handle sensitive customer concerns effectively.
Highly organized, detail-oriented, and able to manage multiple projects simultaneously.
Self-motivated and team-oriented with a positive and professional demeanor.

Preferred Qualifications (Bonus):
Experience with RedChirp, WineDirect, Commerce7, or other wine industry platforms.
Graphic design experience (e.g., Canva, Adobe Creative Suite) to support marketing efforts.
Knowledge and passion for wine, with the ability to communicate enthusiastically about products and events.