Company Background
At Crimson Wine Group, we are the guardians of 1,000 acres of pristine vineyards, iconic estates, forests, and wildlife habitats along the West Coast. Our success stems from the wide range of perspectives that our team brings to every single one of our wines – from vine to bottle and beyond. Our portfolio is cultivated to elevate any occasion and to simply make life better.

Position Summary
We are looking for a dynamic and results-driven Associate Brand Manager to join our marketing team and contribute to the growth and success of our portfolio of brands, with responsibility for our Archery Summit, Chamisal, Seven Hills, and Double Canyon brands. This role will be pivotal in driving brand strategy execution, and analysis across various marketing channels, with a focus on data-driven decision making and creative problem-solving. You will be responsible for 70% Brand Management and 30% Department Administration and Public Relations support.

Essential Duties & Responsibilities
The following reflects management’s definition of essential functions for this job but does not restrict the tasks that may be assigned. Management may assign or reassign duties and responsibilities to this job at any time due to reasonable accommodations or other reasons.

Brand Management (70%):
•  Data Analysis & Insights: Monitor market data (Circana, Sipsource, Diver), DTC/club traffic, performance, and trends to identify opportunities and inform decisions.
•  New Product Development (NPD) Gate Submissions & Monitoring: Manage the NPD process and ensure successful gate submissions for new product lines or package changes.
•  Icon Release Tools & Packaging: Develop and implement tools and packaging strategies for icon releases, ensuring a premium brand experience – Arcus, Morrito, Pentad.
•  Digital Marketing: Drive traffic through targeted digital campaigns, review and support email and e-commerce content.
•  Social Media & Influencer Marketing: Select and coordinate sample delivery to social media content creators to enhance brand visibility and engagement. Review of content for brand standards.
•  Packaging & Label Management: Oversee packaging and label reviews via LAP app, ensuring compliance and brand consistency.
•  Sales & Distributor Support: Develop brand presentations and sales communication materials, including distributor training programs.
•  Trade Events: Plan and execute in-market trade events, providing tool/staffing support such as Pebble Beach Food and Wine, Oregon Pinot Camp, Wine Spectator NYWE.
•  Creative Development: Develop creative briefs for internal and external agencies and manage the development of collateral materials for all sales channels.
•  DTC & Educational Tools: Create DTC selling and educational tools, including club brochures, collateral, maps, and menus. Partner with Experiential Marketing Manager to bring brand standards to life at estates and events.
•  Vestcom & POS Tool Creation: Review Vestcom reviews and partner with Trade Marketing to create wholesale POS tools for trade marketing.
•  Public Relations Coordination: Coordinate PR opportunities and media visits to winery sites.
•  Communications: Lead monthly cross-functional brand meetings (Marketing, DTC, Ecom, Winemaking, Club) to communicate priorities, support needed and share progress to goals.

Department Administration & Public Relations (30%):
•  PR Wine Sends: Manage PR wine submissions and track results.
•  Score Tracking & Fact Sheet Creation: Track scores and create fact sheets for new vintage releases. Create and publish monthly “Hot Press.” Update monthly PR impressions tracker for the digital dashboard.
•  Event Coordination: Coordinate PR events, including registration, wine sends, data capture strategy, swag items and event kit preparation.
•  Purchase Order (PO) Management: Create and approve purchase orders for brand-related materials.
•  Swag & Branding: Organize and manage swag and branding needs for events and executive leadership team.
•  Auction Wine Fulfillment: Coordinate auction wine labeling and fulfillment with trade organizations and winemaking team.

Qualifications
•  Bachelor's degree in Marketing, Business Administration, or a related field. MBA a plus.
•  2+ years of experience in marketing, preferably in the wine or beverage industry.
•  Strong analytical and problem-solving skills with the ability to interpret data and generate actionable insights.
•  Excellent communication, presentation, and interpersonal skills.
•  Proven ability to manage multiple projects and deadlines in a fast-paced environment.
•  Proficiency in digital marketing tools and platforms. Basic design skills in Canva is a plus.
•  Passion for wine and the wine industry.
•  Ability to travel up to 25%, nights and weekends as required.