Join Our Passionate Team at Ridge Vineyards: Crafting Exceptional Wines, Connecting with Nature.
Explore Opportunities Across Roles and Embrace Our Commitment to Excellence and Sustainability.
OBJECTIVE: Our Digital Marketing Intern must be creative, motivated and possess an uncommon attention to detail. Keys to success in this role include the ability to effectively communicate and engage with customers and members of the trade, promote our organization in a positive, authentic and compelling way, and create and post impactful content that resonates with our audience, converting fans into customers.
SOCIAL MEDIA RESPONSIBILITIES
• Grow RIDGE’s social following through engagement and creative content
• Create digital content appropriate to the individual social platform
• Manage all published content and conversations on our scheduling / communication platform, Sprout Social
• Help create and maintain the content editorial calendar accommodating the email marketing, event and holiday calendars
• Give followers a behind-the-scenes look at our organization, prioritizing winemaking and vineyard operations and the corresponding production and vineyard teams
• Respond appropriately to questions and comments across all social media channels
• Work with Director of Marketing to maintain brand identity across social platforms
• Stay up to date on trends in digital marketing and social media
• Design, create and manage promotions being sure to integrate with the winery’s overall marketing campaign plan and channels.
• Review and send monthly Sprout Social reports to Business Analytics Manager
PHOTO & VIDEO RESPONSIBILITIES
• Manage content provided by agencies and post content on all our social platforms
• Help coordinate photography and video shoots
• Organize and file digital assets on our internal network
• Manage video uploads, configuration and tagging to YouTube
QUALIFICATIONS & EXPERIENCE
• Bachelor’s Degree in Marketing or related field preferred
• At least 1 year of experience in social media marketing / digital content creation
• Exceptional communication skills, both written and oral
• Deep knowledge and understanding of the various social media platforms (Facebook, LinkedIn, Instagram, YouTube)
• Experience executing social media strategies.
• Excellent organizational and time management skills
• Possesses excellent writing and language skills
• Passion for wine and the food and wine lifestyle
• Computer / digital proficiency: Sprout Social, Word, Excel, etc.
• Experience with Adobe Suite: Photoshop, Lightroom, InDesign, Illustrator, etc. preferred
• Excellent attention to detail
• Exceptional customer service skills
• Ability to travel throughout the Bay Area and occasionally beyond, as needed
• Ability to periodically work evenings and weekends as needed
• Experience with content development and publishing required
NON-ESSENTIAL DUTIES AND RESPONSIBILITIES:
Performs all related duties as assigned.
Salary Range: $24 to $34 per hour, depending on experience
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