Wholesale & Outside Sales Manager

Location: Barrel Oak Winery & Brewery – Delaplane, VA

Type: Full-Time

Reports to: Director of Wholesale and Outside Sales

About Barrel Oak Winery & Brewery
Barrel Oak Winery & Brewery (BOW) is more than just a destination—it’s a reimagined lifestyle brand that’s making waves in the craft beverage industry. Located in the heart of Virginia wine country, BOW has consistently delivered award-winning wines, exceptional craft beers, and immersive experiences that captivate guests. With a renewed focus on innovation and excellence over the last three years, we’ve garnered numerous accolades and solidified our position as a leader in the industry. Now, we’re ready to expand our reach beyond Virginia—and we’re looking for an ambitious and dynamic Wholesale & Outside Sales Manager to take us there.

Why Join BOW?
This isn’t just another sales job. At BOW, you’ll join a vibrant, collaborative team that thrives on creativity, storytelling, and the thrill of the craft beverage world. We’ve built a brand that celebrates quality, community, and connection, and now we’re seeking a sales leader who shares our vision and can help us expand into exciting new markets.

If you’re ready to make a significant impact, work in an energized environment, and take a celebrated brand to new heights, this is your moment.

Your Role: Wholesale & Outside Sales Manager

As BOW’s Wholesale & Outside Sales Manager, you’ll spearhead efforts to expand our wholesale and event presence both in Virginia and across state lines. You’ll cultivate relationships with top-tier distributors, exclusive retailers, fine dining venues, and prestigious events, ensuring BOW’s reputation as the go-to brand for high-quality wine and beer.



Key Responsibilities:
•  Expand Our Horizons: Identify, pitch, and secure wholesale accounts with premier distributors, boutique hotels, luxury retailers, and restaurants across Virginia—and beyond.

•  Lead on the Ground: Build long-lasting relationships with wholesale partners through exceptional service, consistent communication, and on-site support.

•  Amplify the Brand: Be BOW’s ambassador, educating partners and consumers on the artistry and passion behind our wines and beers.

•  Elevate Strategies: Develop innovative wholesale approaches to exceed revenue targets, break into new markets, and strengthen brand positioning.

•  Own the Stage: Represent BOW at national and regional tastings, trade shows, festivals, and curated events to showcase our products.

•  Collaborate for Excellence: Partner with the winemaking, brewing, and marketing teams to align product strategies with market trends.

•  Track Success: Monitor performance metrics, analyze sales trends, and provide actionable insights to the Director of Wholesale and Outside Sales.

•  Curate Outside Events: Develop and oversee partnerships for off-site tastings, pairing dinners, and exclusive events to grow our exposure.


What You Bring to the Table:
•  Proven Expertise: 3+ years of wholesale or outside sales experience in wine, craft beer, or premium beverages, with a demonstrated ability to scale distribution.

•  Industry Savvy: Deep knowledge of wine and beer markets, with a passion for emerging trends.

•  Connector of People: A natural relationship builder who thrives on forging meaningful partnerships.

•  Strategic Vision: Strong planning and organizational skills to create and execute winning sales strategies.

•  Tech-Savvy Tools: Proficiency with CRM systems (Hubspot preferred) and sales analytics.

•  Go-Getter Attitude: Self-starter with an entrepreneurial spirit who’s ready to hustle in a fast-paced industry.

•  Flexibility and Travel: Willingness to travel extensively both within Virginia and nationally, and to work evenings or weekends when needed.

•  Physical Endurance: Ability to lift up to 40 pounds and remain on your feet for extended periods during events.


Perks of the Job:
•  Competitive Compensation: Base salary with uncapped performance-based commissions.

•  Comprehensive Benefits: Health, dental, 401K, and paid vacation.

•  Exclusive Access: Enjoy BOW’s award-winning wines and beers as part of your employee perks.

•  Inspiring Environment: Work with a passionate, creative team in a supportive, collaborative atmosphere.

•  Room to Grow: Opportunities for professional development and leadership in a fast-evolving brand.


Be Part of the BOW Legacy
If you’re ready to shape the next chapter of a groundbreaking craft beverage brand and take Barrel Oak Winery & Brewery beyond boundaries, we want to hear from you. Send your resume and a compelling cover letter highlighting your sales expertise and passion for wine, beer, and hospitality to jobs@barreloak.com.

Help us turn heads in Virginia—and far beyond. Cheers to the adventure ahead!