Marketing Manager
Location: Sonoma, CA / Remote Considered
Company: Wine Country Connect

About Us
Wine Country Connect has been a leader in wine management and logistics since 2006, pioneering first-to-market e-commerce wine channels that have disrupted the industry. With a strong track record of success and a reputation for innovative solutions, we are now launching a
new e-commerce platform set to add another innovative chapter to how consumers discover and purchase wine. This is a unique opportunity to join a startup within a profitable, established company with nearly 20 years of industry experience. You’ll be at the forefront of a major initiative, backed by the expertise and financial strength to achieve significant results

About the Role
We are seeking a innovative and results-driven Marketing Manager to lead the execution of our marketing strategy for the launch of our new e-commerce platform. . This role offers the rare opportunity to get in on the ground floor of a transformative project, with significant autonomy and decision-making power. As the Marketing Manager, you will play a critical role in shaping our brand, driving customer acquisition, and building a loyal customer base.
Reporting directly to the company owner, you will have the chance to make a significant impact from day one. You will work closely with leadership to execute a comprehensive marketing plan that spans email marketing, social media, content creation, paid advertising, public relations, and more. Your focus will be on data-driven decision-making, leveraging metrics to optimize campaigns, and ensuring that our marketing efforts deliver maximum ROI.
Key Responsibilities
•  Lead Marketing Execution: Implement and manage the marketing strategies outlined in our Integrated Marketing Communications (IMC) plan, with an initial focus on our launch and executing the marketing needs of our go-to-market strategy.
•  Data-Driven Decision Making: Monitor and analyze marketing metrics (e.g., CAC, LTV, CTR, ROI) to track campaign performance and make informed decisions that drive results.
•  Email Marketing: Develop and execute email marketing campaigns that nurture leads, drive conversions, and re-engage existing customers.
•  Social Media Management: Oversee social media strategy, including content creation, paid advertising, and community engagement across platforms such as Facebook, Instagram, and TikTok.
•  Content Creation: Collaborate with content creators and designers to produce high-quality marketing materials, including blog posts, social media content, and email newsletters.
•  Paid Advertising: Plan and manage targeted paid advertising campaigns across platforms like Facebook, Instagram, and Google, ensuring effective spend and high ROI.
•  Public Relations: Assist with press outreach, including the development of press releases and coordination with media outlets to secure coverage in top-tier publications.
•  SEO and Content Marketing: Work with SEO experts and content creators to optimize website content for search engines and drive organic traffic.
•  Customer Acquisition and Retention: Develop strategies to attract new customers while retaining and nurturing existing ones, ensuring long-term growth and success.
•  Collaboration and Leadership: As the marketing team grows, you will have the opportunity to build, lead, and mentor a team of marketing professionals, shaping the future of our brand.

Qualifications
•  Experience: 3-5+ years of experience in a marketing role, with a focus on e-commerce and digital marketing.
•  Data-Driven Mindset: Strong understanding of marketing analytics and the ability to translate data into actionable insights.
•  Proven Track Record: Demonstrated success in developing and executing marketing strategies that drive customer acquisition and brand growth.
•  Technical Skills: Proficiency in marketing tools and platforms, including Google Analytics, CRM systems, email marketing platforms, and social media advertising tools.
•  Creative Thinking: Ability to think creatively and strategically to develop compelling marketing campaigns that resonate with our target audience.
•  Communication Skills: Excellent written and verbal communication skills, with the ability to craft persuasive messaging and collaborate effectively with cross-functional teams.
•  Passion for Growth: Enthusiasm for being part of a startup environment where you can have a significant impact and grow your career as the company expands.
•  Love for wine (optional): While not required, a basic to intermediate understanding of wine and the wine industry is a plus.
Why Join Us?
•  Ground Floor Opportunity: Be a key player in the launch of an exciting new e-commerce platform in the wine industry, with significant influence over the direction of the brand and potential for expansion into Wine Country Connect’s WCC’s portfolio of on-line properties. .
•  Growth Potential: As the marketing team expands, there will be opportunities for career advancement, leadership, and increased responsibility.
•  Innovative Environment: Work with a forward-thinking company that values creativity, innovation, and data-driven decision-making.
•  Industry Leader: Wine Country Connect is a respected name in the wine industry, with a history of success and a commitment to excellence.

How to Apply
If you are passionate about marketing, excited about the opportunity to lead the launch of a new e-commerce platform, and ready to make a significant impact, we want to hear from you! Please submit your resume and a cover letter detailing your relevant experience and why you would be a great fit for this role.

Range: 70-120k