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Manager, Brand Marketing

Jackson Family Wines

Santa Barbara, CA

Job Description:

Manager, Brand Marketing


Jackson Family Winesis searching for a Brand Manager to deliver the brand vision and critical business objectives across sales channels for a collection of wineries within Santa Barbara County as part of the Jackson Family Wines portfolio. This position will be based in Santa Barbara wine country. The Brand Manager will recommend strategic initiatives to address market opportunities and maximize the businesses. This role will also be responsible for managing the effectiveness of the cross-functional partners by maintaining a high degree of motivation, setting clear goals and milestones, and assisting with prioritizing key initiatives.

Our team respects, celebrates, and takes pride in each other's differences. We nurture a culture that embraces fairness, acceptance and belonging. Come join our preeminent group of passionate, trusted, and respected wine industry leaders!

•  Develop and execute the annual and long-term strategic plans.
•  Directly manage team of Brand Marketers, including : Associate Brand Manager and Coordinator.
•  Manage P&L of assigned businesses proactively, driving strategies and tactics leading to sequential revenue and contribution growth.
•  Direct annual sales forecasts and planning by channel, global allocations, inventory management, and trend analysis.
•  Responsible for all pricing and programming.
•  Manage all packaging development and execution.
•  Collaborate across all key departments to build and maintain strong relationships (Winemaking, Creative, Direct to Consumer, Sales, and Digital).
•  Deliver presentations frequently to sales, senior management, and ownership.
•  Manage all strategy and planning for in-market activity, including winemaker and spokesperson market work.
•  Communicate brand positioning, key selling points, and new initiatives to support teams.
•  Align with sales to develop, implement, and evaluate field sales programs.
•  Act as a brand ambassador and host at events, wine dinners, trade events, distributor presentations, and account visits.
•  Present to sales, senior management, and ownership to secure approval for large and small initiatives.

•  Bachelor's Degree in business, marketing, finance or related.
•  Minimum of 5 years of relevant work experience managing and growing businesses; CPG/Beverage brand management or business consulting experience a plus.
•  3+ years of direct P&L management and responsibility
•  2+ years of managing and developing direct reports

•  Track record of successful brand growth.
•  Experience in building strategic business plans that drive profitable growth.
•  Advanced understanding of various pricing strategies across multiple markets and channels.
•  Advanced understanding of common programs such as Excel, PowerPoint, and Word.


The base annual salary for this role ranges from $98,290 to $135,000. Compensation will be determined by candidate experience, skills, and location.


Health Benefits - Medical, Dental, Vision, Disability & Life insurance

401k with employer match

Vacation accrual; 12 paid holidays; 72 hours for Health & Wellness

Paid volunteer time - 16 hours per year

Learning & Development opportunities

Modern Health virtual mental health & coaching visits

Wine discounts!

At Jackson Family Wines, we respect, celebrate, and take pride in each other's differences. Together we nurture a culture that embraces fairness, acceptance and belonging. We believe that diversity, equity, and inclusion drive our best innovation, enrich our employees, and connect us to our customers and global community. We aspire to evolve in our commitment for a better future and one that is rooted for good.

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Additional Information:

Job Posted:
Saturday, June 15th
Type of Work:
Full Time
Job Category:
Job Level:
$98,‌29O.OO ‍−‌ $152,131.OO
Reference No: