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Regional Account Manager - West

The Wine Group

Livermore, CA

Job Description:


Execute TWG Trade Development strategy for entire TWG Portfolio in Albertsons/Safeway for the following divisions: Northern CA, Southern CA, and Southwest (AZ, NM, NV, TX). Work with TWG Field Sales Organization (FSO) to maximize program execution efforts with our wholesalers. Develop annual strategic plans that grow TWG's presence within each chain. Create and execute TWG Key Performance Indicators that grow TWG brands and deliver on the execution levels needed for achieving TWG's AOP plan.


* Develop, lead, and ensure execution of TWG's strategy related to our agreed upon AOP plan for Albertsons/Safeway.
* Build relationships with regional chain buyers and all key decision makers in each account. Build quality relationships with Director/VP of Chains at wholesaler as well as the KAM and Execution teams.
* Understand TWG new item initiatives and how to prioritize them for each customer based on their individual go to market strategy.
* Execute TWG pricing strategy with knowledge of individual chain requirements and nuances. Includes managing Post Offs, Multi-Lane pricing, Warehouse Pricing, QD's, Split Case charges etc. Need to work closely with TWG Field Sales Team to manage properly.
* Conduct monthly program presentations against TWG priorities and chain specific opportunities; maximize TWG share of merchandising activity.
* Secure weekly circular and specialty ads.
* Create and sell high impact Trade Marketing programs.
* Act as conduit to Field Sales to maximize program execution through all key phases: Planning-Communication-Execution-Evaluation.
* Responsibility for TWG Category Management in these accounts through individual efforts and coordination with the wholesaler. Optimize shelf and cold box placements.
* Manage budgets in the following categories: Pricing, Incentives, Coupons, Demos and Tasting, Travel and Entertainment expenses.
* Handle administration as required by each chain and TWG.

This job description reflects management's assignment of essential functions; it does not prescribe or restrict the tasks that may be assigned.


* BA degree or equivalent experience and proficient skills in Microsoft Office Suite
* Preferred 5 or more years of sales experience in the alcoholic beverage industry or related business with knowledge and passion for both commercial and premium wines.
* Must have strong understanding and working knowledge of alcoholic beverage industry retail environment.
* Intermediate wine knowledge or associated certifications preferred.
* Must be well organized with an ability to work independently, as well as, in a team environment and be adaptive to change within organization and industry.
* Results oriented, innovation, strong problem solving and negotiation skills.
* Ability to work and succeed in dynamic entrepreneurial environment.
* Excellent communication and interpersonal skills
* Willing to travel with overnight stays as needed.
* Display integrity, character, and strong leadership skills.
* Support and model all company procedures and policies.
* Ability to multi-task, work independently and with a team in a fast-paced, high-volume environment with emphasis on accuracy and timeliness.
* Must have an excellent safety, work performance and attendance record.
* Prioritize while able to adapt to changing priorities.
* Demonstrated reliability and punctuality, work effectively in team/crew environment, adherence to all safety regulations and operating procedures.
* Embrace and demonstrate The Wine Group Core Values - Performance, Empowerment, and Cost-Mindful, and utilize them for all decision making.


* Ability to perform tasks requiring bending, stooping, standing, and twisting in the performance of various tasks.
* Able to lift and carry up to 50 pounds at varying frequencies.
* Ability to travel frequently between home office, client sites, and industry meetings/events.


* Hiring Salary Range Posted: $117,600 - $176,400
* Actual compensation will be based on factors such as experience; skills, knowledge, and abilities; education; and other position related factors.

At The Wine Group, we are proud to be an equal opportunity employer and we are committed to an environment of mutual respect, diversity, and inclusion. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, genetic information, national origin, disability, protected veteran status or other characteristic protected by law.



Please note that we do not accept unsolicited resumes from recruiters or employment agencies. In the absence of a signed Recruitment Services Agreement, we will not consider, or agree to, payment of any referral compensation or recruiter fee. In the event that a recruiter or agency submits a resume or candidate without a previously signed agreement, we explicitly reserve the right to pursue and hire those candidate(s) without any financial obligation to the recruiter or agency.

Required Education Level:

Equivalent Experience

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Additional Information:

Job Posted:
Tuesday, May 21st
Type of Work:
Full Time
Job Category:
Job Level:
$117,6OO.OO ‍−‌ $176,4OO.OO
Reference No: