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Marketing Associate

Scheid Family Wines

Salinas, CA

Marketing Associate

Job Description:

Founded in Monterey County in 1972, Scheid Family Wines is one of the fastest growing wine companies in the country with extensive estate vineyard holdings and a state-of-the-art winery campus. In addition to our flagship Scheid Vineyards brand, we produce and market a broad portfolio of private label and global brands, including Sunny with a Chance of Flowers, Grandeur, VDR, Metz Road, District 7, Stokes’ Ghost and Ryder Estate.

SUMMARY: Scheid Family Wines is looking for a dynamic Marketing Associate to plan and execute omnichannel programs including digital content marketing strategies and trade-focused programming for the hot “Better For You” global wine brand, Sunny with a Chance of Flowers. As a part of the Sunny brand team, this detail-oriented and creative Associate will participate in the creation and implementation of 360 programs to deliver compelling content for email campaigns, social media channels, e-commerce, in-person events as well as trade marketing initiatives that are aligned to brand strategy. The role performed by this Associate as a part of the Sunny brand team is intended to generate brand awareness, build brand loyalty, attract new customers, support trade programming, and generate omnichannel sales for Sunny with a Chance of Flowers.

•  Manage the brand 360 implementation program calendar and plan detail in collaboration with the
Sr. Brand Manager
•  Support national retail brand programming execution including point of sale management, sales support and assistance with execution of national brand focus programs
•  Manage the development of promotional items for sales and oversee ordering and inventory management
•  Manage the execution of brand events in partnership with the Sr. Brand Manager, and attend events as needed to represent the brand as an ambassador
•  Oversee digital ad planning and execution, as well as track campaign spend against the Sunny brand budget. Lead twice yearly digital performance analysis and presentations
•  Create and maintain the Sunny email calendar, customer email journeys and customer engagement tracking
•  Create email content including copy and visual layouts for weekly customer email communication, including set up and testing of discount codes
•  Collaborate with the Sunny Sr. Brand Manager and external social media agency to identify and communicate with influencers and brands that align with the Sunny ethos to establish long-term partnerships that help build the brand, including the coordination of mailing product samples
•  Collaborate with the Sunny Sr. Brand Manager and external social media agency to manage Facebook and TikTok content that aligns with the Instagram channel, including TikTok and FB posts, updates and responses to followers
•  Monitor web site content including blog and implement updates as needed
•  Organize and maintain photography, video, and other assets for Sunny with a Chance of Flowers
•  Resolve customer service inquiries that come in through the web site or email communication
•  Track vendor invoices and submission to Account Payable
•  In addition to supporting Sunny with a Chance of Flowers, approximately 10% of the Marketing Assistant’s time will be spent on support of other brands within the full Scheid Family Wines portfolio, including but not limited to updating and uploading brand assets to the external sales trade site and corporate communications/public relations administrative support.

•  Bachelor’s degree preferred with 2+ years of experience in brand, digital or trade marketing or related field
•  2+ years of experience crafting compelling content for blogs, social media or email marketing
•  2+ years working with social media platforms like Facebook, Pinterest, Instagram
•  Creative eye for design and layout with experience in Photoshop and/or Canva
•  Experience with Klaviyo or other email marketing platforms
•  Experience with Teamwork or other project management platforms is a plus
•  Experience with managing paid social media ads is a plus

•  Interest in designing emails and creating compelling content stories
•  Interest in understanding the CPG brand marketing landscape
•  Desire to make online shopping experiences more consumer friendly
•  Ability to prioritize and work across multiple projects
•  Team player with a positive outlook and approach to all assignments
•  Strong attention to detail in writing and design
•  Self-starter and resourceful go-getter with the ability to work independently
•  Strong organizational skills and ability to multi-task
•  Strong written and verbal communication skills

While performing the duties of this job, the employee is regularly required to talk or listen. Frequently required to stand, walk, use hands and fingers to handle or feel objects and/or keyboard. Required to reach with hands and arms; climb or balance; stoop, kneel, or crouch. Must be able to occasionally lift and/or move up to 40 lbs. Specific vision abilities include close vision, distance vision, peripheral vision, depth perception and the ability to adjust focus. This job requires use of the computer and phone.

Please note this job description is not designed to cover or contain a complete listing of activities, duties or responsibilities required of the employee for this job. Duties, responsibilities or activities may change at any time with or without notice.

Scheid Family Wines offers a competitive base compensation and benefits package including medical, dental, vision, life and disability insurance, matching 401(k) and paid time off. Employees enjoy a large discount on our products.

Scheid Family Wines is an Equal Opportunity Employer.

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Additional Information:

Job Posted:
Tuesday, May 14th
Type of Work:
Full Time
Job Category:
Job Level:
$67,OOO.OO ‍−‌ $7O,OOO.OO