- Homepage for the Wine Industry
Created and Managed by Wine Business

winejobs > job details

District Manager Georgia and Alabama

Bonterra Organic Estates (former Fetzer Vineyards)

Remote > Atlanta, GA

Job Description:

Great Brands – Bigger Purpose

As a Certified B Corporation, Bonterra Organic Estates (formerly Fetzer Vineyards) is focused on excellence, innovation and longstanding commitments to the environment and responsible business practices. We are proud to offer exciting career opportunities within our California-based winery, Bonterra Organic Estates, and our distribution and commercial operations, Viña Concha y Toro USA (VCT-USA).

Why us?

-Part of fifth largest global winery Viña Concha y Toro (35 million cases)
-#1 South American wine supplier in the U.S.
-Bonterra Organic Estates is the largest Regenerative Organic Certified® winery in the U.S.
-Sell highly-awarded wines. To name a few in our VCT-USA portfolio:
o Don Melchor 3x Wine Spectator Top 10; 9x Top 100
o Bonterra 29x Wine & Spirits Top 100 wines
o Bonterra Cabernet Sauvignon Estate Collection - Best in Class 2024 San Francisco Wine Competition
o Casillero del Diablo Cabernet Sauvignon is the #1 Premium Import Cabernet Sauvignon
o Trivento Reserve Malbec is #2 in the US and the fastest growing (+31%) among the top 10 brands

We’re looking for a District Manager to grow our business throughout Georgia and Alabama. In this role, you will manage all off/on premise activities?including execution of programming in retail chains?to ensure market penetration, brand awareness and sell-through. In addition, you will maintain your own key account list, actively make sales calls, participate in local trade activities and maintain close communication with distributor team members and leadership.

This is a remote, home office-based role with the ideal candidate located within proximity to the greater Atlanta area. This role entails extensive driving within the field in order visit accounts, do work withs and attend distributor meetings. Overnight travel will be approximately 15% - 20%.


In conjunction with distributor partners, you will represent the VCT-USA portfolio of brands—domestic and imports from South America—at targeted chain, on and off premise accounts; gain distribution in both on and off premise channels; secure displays and cold box placements in retail; by-the-glass (BTG) and wine lists in on premise; provide product education and training to key accounts, distributor managers and sales teams to keep our brands top of mind; partner with our marketing team to support local marketing initiatives; and execute brand strategies and programs in accordance with sales and marketing strategies.

Essential Responsibilities

•  Track and communicate active programs based on targeted goals with the distributor partners/teams; address status and any gaps
•  Conduct work withs focusing on “high gain” opportunities in all markets within assigned regions
•  Recap field activities and share with distributor and regional manager
•  Review performance in key driver accounts; use depletion planning file/tools
•  Be present in the trade an average of four days per week
•  Communicate key activities, incentives, pricing and depletion goals
•  Lead General Sales Meetings (GSM) at distributor
•  Assess monthly/YTD performance relative to business plan and develop action plan(s) to address gaps
•  Work with VCT-USA Director of Sales and distributor teams to develop and implement local programming
•  Hold monthly meetings with distributor field sales managers
•  Facilitate and lead consumer-facing events within on and off premise accounts
•  Responsible for monthly/quarterly fine wine consumer-facing events
•  Spearhead fine wine dinners and tastings between key on and off premise accounts
•  Monitor quarterly performance review, including distribution and depletion results along with defining acceleration plans
•  Formally review key account lists with adjusted action plans as needed
•  Preplan activities for the upcoming quarter, along with post evaluation of prior period to ensure effective time management
•  Serve as main point of contact for winery personnel, Marketing/ Brand team visits to the market for surveys, in-market work and/ or GSM preparation
•  In collaboration with key wholesalers, conduct formal surveys with appropriate recap and outline of next steps

Must Requirements
•  Bachelor’s degree – Business/Marketing or related field from an accredited college with a minimum 2-3 years progressive distributor or supplier sales-related experience, or equivalent education/experience combination
•  Successful wine or spirits beverage sales experience including off/on premise sales
•  Knowledge of wine and spirits/ adult beverage industry in the Georgia market including experience in the greater Atlanta area
•  Must have a basic understanding of the three-tier distribution system process; familiarity with Empire Distributors, Georgia Crown Distributing and/or Alabama Crown Distributing, an added plus
•  Thorough knowledge and demonstration of wine principles, winegrowing/making process, food and wine pairing and related industry knowledge
•  Proficiency in Microsoft Office 365 products including Word, PowerPoint and Excel
•  Valid Driver’s License, vehicle and insurance required.
•  Experience with fine wine/luxury brands, a plus
•  Wine education or certification

First day Medical, Dental, Vision, Life & Disability, Tax Savings (401k with company match), Health Care and Dependent Care FSA benefits available to eligible employees.

Compensation for this role includes a base salary target of $83,000 to $95,000, 20% annual incentive target that aligns with individual and company performance, and transportation-related benefits.

Requires successful completion of criminal background, DMV check, and drug screen. AA/EOE/M/F/D/V You will be required to submit verification of your citizenship or legal right to work in the the time of an offer.

Create a Job Alert

Receive an email alert when similar new jobs are posted. It's free, fast and easy.

Create Alert

Additional Information:

Job Posted:
Friday, June 14th
Type of Work:
Full Time
Job Category:
Job Level:
$83,OOO.OO ‍−‌ $95,OOO.OO 20% annual incentive target
Reference No: