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Tasting Room and Events Lead

Hawkins Cellars

Underwood, WA

Job Description:

Hawkins Cellars is an established and growing winery located on Underwood Mountain in the beautiful Columbia River Gorge. Founded in 2007, we focus on award-winning, premium quality wines matched only by our commitment to outstanding hospitality. As a small winery, applicants should expect to wear multiple hats and contribute to success at every level of the customer experience, with an emphasis on events, hospitality and direct-to-consumer sales. Lots of growth opportunity for the right candidate.

Events and Marketing

~ Coordinate, market and work tasting room and wine club events. Pour tastings both onsite in Underwood as well as off site tastings to increase brand awareness
~ Manage vendors, customers and logistics to deliver compelling events including wine club releases, club member parties, off-site wine events, winemaker dinners, and more as required
~ Work with Owners and DTC manager to implement new marketing initiatives and manage our CRM marketing databases, including email lists
~ Submit wines to award competitions as requested by winemaker

Underwood Tasting Room

~ Work in the Underwood tasting room two to three days a week, depending upon the season. Responsibilities include:
~ Provide warm, engaging and professional customer service and go the extra mile for all guests
~ Lead guests through wine tasting flights – educating them about the winery story, wines, and brand. Ensure a fun and memorable customer experience
~ Work towards developing relationships with guests to convert into Wine Club members
~ Work with DTC Manager and staff to implement and execute strategies to increase club sign-ups and retention
~ Assist DTC manager in executing wine club releases
~ Respond to customer service calls and emails in a friendly and professional way
~ Effectively suggest and sell wine, offer wine club membership, and upsell
~ Set up / break down all indoor and outdoor tasting room spaces.
~ Open and verify condition of wines
~ Open/Close POS system/registers.
~ Manage cash drawer
~ Stock wine and merchandise on Tasting Room floor and store rooms
~ Perform sales transactions
~ Maintain clean and organized guest spaces at all times
~ Actively continue education in wine production, viticulture, and winery history
~ Represent the winery at outside functions when necessary
~ Quickly recognize the signs that a guest should not be served alcohol and take appropriate action to professionally address the situation.

Expectations and other Requirements:

~ At least one year in event management, tasting room sales, or similar with an emphasis on hospitality
~ Strong ability to sell wine and various club memberships to all types of customers
~ Experience in winery/restaurant/retail/hospitality settings
~ Must be able to lift 40 lbs.
~ Must possess or have ability to acquire a Wine service and Food Handlers Licenses
~ Must be able to work in a standing position for long periods of time
~ Must be able to work in a fast-paced hospitality environment
~ Educational certification such as WSET1 or WSET2 a strong plus
~ Must have some knowledge of wine and food with enthusiasm to expand knowledge base and learn new information
~ Excellent written and verbal communication skills (via telephone, e-mail and face-to-face) are required
~ Enthusiastic, passionate and dynamic communication style
~ Comfortable speaking in front of crowds
~ Must be a self-starter and able to work independently
~ Must have a positive attitude and outlook with the ability to work within a team atmosphere
~ Must be able to work weekends
~ Access to a vehicle a plus
~ Must be 21 years of age

Compensation is salaried (pay depending on experience), plus tips and a generous commission and bonus schedule. The salary range indicated below is base salary only. Our tasting room employees generally earn 20% to 30% above their base salary in commissions, tips, and bonuses. This is a full-time position, however there is an option of moving down to three quarters time during our slower season. Please email your cover letter and resume with Tasting and Events Lead in the subject line. We look forward to hearing from you!

Hawkins Cellars is an EEO employer.

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Additional Information:

Job Posted:
Wednesday, May 15th
Type of Work:
Full Time
Job Level:
$45,OOO.OO ‍−‌ $65,OOO.OO DOE, Salary
Reference No: