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With a global portfolio of over 100 unique wine and spirits brands, we are the largest family-owned winery in the world. Apply Today! Our Brands. Your Future.

This position can be done remotely in the following cities: Atlanta, Chicago, Dallas, Los Angeles, Miami, and New York. Please note one week travel to Modesto, CA along with additional days travel in market a month are requirements under these remote working accommodations.

Summary

Manages multiple brand-building initiatives that will have significant business impact in leading the implementation of strategic marketing objectives for New, Core, or Drive brands (e.g. new product launches, cost savings, brand repositioning, etc.). Focus will be on "brand renovation," supporting a brand or a number of brands that represent the opportunity to be evolved, optimized, or re-imagined to reach their full potential by better meeting consumer and business needs. Will include participation in robust brand strategy and positioning work, consumer research, creating consumer communications and go-to-market strategies to learn, seed and grow brands. Maintains complete responsibility for understanding category trends, and how to apply them to the company's growth and profit objectives. Partners with a range of cross-functional partners to manage multiple marketing initiatives ensuring alignment with brand objectives.

Essential Functions

•  Maintains a consistent understanding and mastery of business drivers and growth opportunities for your assigned brand(s) and develop strategies to address in an omni-channel environment
•  Works with key SME teams to develop strategies to address business drivers and growth opportunities
•  Observes and analyzes new trends and competitive activities to seek out innovative ways to build marketing effectiveness and efficiency
•  Participates in identifying optimal go-to-market strategies based on a brand's consumer target and positioning
•  Recommends new and innovation ways to breakthrough/ challenge the status quo and win effectively across channels based on category trends and competitive activities
•  Communicates strategies to cross functional partners & leadership on a planned and ad-hoc basis
•  Leads cross functional teams to drive portions of a project/plan
•  Oversees the work of outside agencies
•  Leads the process for taking a packaging concepts from idea through to production in coordination with the scrum team
•  Delivers annual Roadmap on which brands to prioritize within the organization based on thorough category, consumer, competitive and company analysis
•  Contributes to develop OGSM brand level strategies/platforms
•  Writes activation briefs
•  Tracks and updates A & amp;P budget for assigned brand(s)
•  Responsible for understanding and complying with applicable quality, environmental and safety regulatory considerations. If accountable for the work of others, responsible for ensuring their understanding and compliance

Minimum Qualifications

•  Master's degree plus 4 years of communications, finance, marketing, military, operations, supply chain/supply planning, process development, new product development, project management, process engineering, or sales experience reflecting increasing levels of responsibility; OR Bachelor's degree plus 6 years of communications, finance, marketing, supply chain/supply planning, process development, new product development, project management, process engineering, or sales experience reflecting increasing levels of responsibility; OR Bachelor's degree plus 4 years of Gallo experience reflecting increasing levels of responsibility; OR High School Diploma or State-issued equivalency certificate plus 10 years of communications, finance, marketing, military, operations, supply chain/supply planning, process development, new product development, project management, process engineering or sales experience reflecting increasing levels of responsibility
•  Experience effectively presenting information to top management, public groups and boards of directors. Ability to effectively influence top management and drive decisions will be a key element of this role
•  Required to spend 25% of time traveling in-market and non-headquarter based employees required to spend 50% of time traveling in-market & to company headquarters in order to conduct job duties
•  Required to travel to company offices, sites, and/or meeting locations for onboarding, training, meetings, and events for development, department needs, and business delivery up to 5% of the time, with or without reasonable accommodation. This may be in addition to travel requirements, if applicable, as listed in this job description
•  Required to be 18 years or older. This may be in addition to other age requirements, if applicable, as listed in this job description

Preferred Qualifications

•  Master of Business Administration degree plus 7 years of Gallo brand marketing experience reflecting increasing levels of responsibility
•  Experience with brand positioning, brand strategy and consumer research
•  Required to travel up to 60% of the time in order to conduct job duties
•  Multiple Gallo marketing rotations
•  Experience in developing and utilizing consumer insights to develop strong consumer understanding and empathy
•  Experience training and developing junior level brand marketers in executing brand and organizational objectives
•  Experience managing business operations and leveraging basic finance and accounting principles
•  Skilled in reading, analyzing, consumer research reports, and interpreting common scientific and technical journals, financial reports and legal documents
•  Experience responding to common inquiries or complaints from customers, regulatory agencies or members of the business community
•  Experience with both creative writing and professional writing (as applicable with articles, speeches, etc.) that confirm to prescribed style and format
•  Experi...