Position Summary
The Estate Manager is responsible for day-to-day front-of-house operations, with primary responsibility for the tasting room and special events departments of our Direct-To-Consumer (DTC) business which includes fiscal budgets and department profitability. This role is responsible for the onsite image/impressions of the winery, interacting with customers and external stakeholders, and providing strong leadership, delegation and decision making while building a successful team that can work together to create memorable experiences for our guests.

Essential Duties & Responsibilities
The following reflects management’s definition of essential functions for this job but does not restrict the tasks that may be assigned.
Leadership
*Under the general guidance of the Sr. Director, Estates and Hospitality and in partnership with other Crimson Wine Group (CWG) channel managers, develop and execute dynamic programming that maximizes integration between DTC departments, and delivers holistic DTC and company goals.
*Develop and maintain a strategic plan for positioning and operating visitor programs that are consistent with the brand and company mission, and that communicate the exemplary quality of our wines.
*Develop, maintain, and work within the brand’s annual budget and meet or exceed all Tasting Room and Special Events fiscal and non-fiscal goals and forecast future needs.
*Manage capex projects to ensure timely completion while reducing disruption to the guest experience.
*Monitor progress and analyze performance against goals. Look for opportunities to improve overall performance of service levels, sales, and programming.
*Coordinate with Winemaker/Production on all hospitality staff education including wine style, quality, and new releases to ensure excellent product knowledge.

Team Management
*Serve the team as an inspiring leader to build momentum and consensus.
*Ensure that the hospitality team is performing at the highest standards of quality and presentation to continually enhance the image of our wines, estate, and brand.
*Motivate and direct employees in a team-oriented style that places the highest priority on guest service and sales that is consistent, knowledgeable, efficient, and professional.
*Provide effective feedback and coaching to achieve employee development in a healthy and stable culture, and elicit feedback to create an open, cooperative environment which fosters positive energy, creativity, and strategic thinking.

Tasting Room
*Oversee all visual aspects of public and customer-facing areas. Present an environment that is safe, clean, and efficient for visitors and employees.
*Create Tasting Room sales and marketing plan, including budget development and sales forecasting assumptions. Generate and execute ideas to build tasting room traffic, and track and measure success of programs and campaigns.
*Manage the Tasting Room P&L and control business activities to ensure that sales and expenses meet budgetary goals. Track revenue and spending to meet or exceed EBITDA targets.
*Manage Tasting Room floor operations which include, but are not limited to maintaining housekeeping standards, conducting opening, and closing procedures including cash handling, and overseeing tasting menu and programs.

Special Events
*Create Special Events sales and marketing plan, including budget development and sales forecasting assumptions. Generate and execute ideas to drive attendance, and track and measure success of programs and offerings.
*Manage the Special Events P&L and control business activities to ensure that sales and expenses meet budgetary goals. Track revenue and spending to meet or exceed EBITDA targets.
*Develop new business for the winery by networking and reaching out to potential clients and key accounts. Establish and maintain strong working relationship with Destination Management Companies (DMC) organizations, winery associations and other businesses involved with event promotion.

Wine Club & Guest Services
*Collaborate with Wine Club Manager on programming and the membership experience to maximize club growth including both conversion and retention.
*Plan and execute wine club events and virtual experiences to drive engagement and retention.
*Collaborate and communicate with Guest Service Team and Wine Club Team on estate offerings, promotions, and reservations to ensure a holistic service approach.

Ecommerce & Marketing
*Collaborate with Ecommerce Manager and Digital Marketing Manager on promotional traffic-driving initiatives, website updates, and product offerings and promotions.
*Coordinate with the CWG Marketing department to ensure that all programming and promotional efforts are consistent with brand standards, and to ensure timely design and delivery of printed materials for guest service.

Qualifications
*Bachelor’s degree in Business or related field, or 4-6 years equivalent retail/hospitality and P&L management experience is required.
*Proven leadership, management and general business skills including financial acumen.
*Ability to think strategically and implement transformative initiatives.
*Ability to effectively present ideas and gain support. Lead by influence over authority.
*Extensive knowledge of luxury products, wine, wine production and the wine industry.
*Strong organizational, problem-solving, and analytical skills demonstrated by the ability to make timely and sound decisions.
*A charismatic and engaging leader as well as a creative, flexible, and innovative team player.
*Excellent customer service and communication skills, both verbal and written.
*Proven ability to handle multiple projects and meet deadlines with attention to detail.
*Functional understanding of CRM and POS systems, and proficiency in Microsoft Windows, Word, Excel, Outlook and PowerPoint.
*Able to lift and carry for short periods 40 lbs.