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District Manager MA/RI (Remote Greater Boston)

Bonterra Organic Estates (former Fetzer Vineyards)

Remote > Boston, MA

Job Description:

Great Brands – Bigger Purpose

As a Certified B Corporation, Bonterra Organic Estates (formerly Fetzer Vineyards) is focused on excellence, innovation and longstanding commitments to the environment and responsible business practices. We are proud to offer exciting career opportunities within our California-based winery, Bonterra Organic Estates, and our distribution and commercial operations, Viña Concha y Toro USA (VCT-USA).

Why us?

-Part of fifth largest global winery Viña Concha y Toro (35 million cases)
-#1 South American wine supplier in the U.S.
-Bonterra Organic Estates is the largest Regenerative Organic Certified® (ROC) winery in the U.S.
-Sell highly-awarded wines. To name a few in our VCT-USA portfolio:
o Don Melchor 3x Wine Spectator Top 10; 9x Top 100
o Bonterra 29x Wine & Spirits Top 100 wines
o Bonterra Cabernet Sauvignon Estate Collection - Best in Class 2024 San Francisco Wine Competition
o Casillero del Diablo Cabernet Sauvignon is the #1 Premium Import Cabernet Sauvignon
o Trivento Reserve Malbec is #2 in the US and the fastest growing (+31%) among the top 10 brands

We’re looking for a District Manager to grow our business in both off and on premise channels throughout Massachusetts and Rhode Island. In this role, you will be responsible for the daily management of our wine brands in key accounts throughout the assigned territory. You will work independently and collaboratively with distributor personnel and key members of our sales and marketing team as well as actively work the market multiple days a week to build direct relationships with customers. This role reports to the Regional Sales Manager.

This is a remote role based in Massachusetts with the ideal candidate based in the Greater Boston area. This role entails overnight travel of approximately 10% to 15%.


In conjunction with our distributor partners, represent the VCT-USA portfolio of domestic and import brands at targeted on and off premise accounts in assigned territory; gain distribution in both on and off premise; secure displays and cold box placements in retail; by-the-glass (BTG) and wine lists in on premise; provide product education and training to key accounts, distributor managers and sales teams to keep our brands top of mind; partner with Marketing Team to support local marketing initiatives; execute brand strategies and programs in accordance with sales and marketing strategies

Essential Responsibilities

•  Track and communicate active programs based on targeted goals with the distributor partners/teams; address status and any gaps
•  Conduct work withs focusing on “high gain” opportunities in all markets within assigned regions
•  Recap field activities and share with distributor and regional manager
•  Review performance in key driver accounts; use depletion planning file/tools
•  Be present in the trade an average of three to four days per week
•  Lead General Sales Meetings (GSM) at distributor
•  Work with regional manager and distributor to develop and implement local programming
•  Review key account performance and plan accordingly
•  Hold monthly meetings with distributor field sales managers
•  Serve as main point of contact for winery personnel, Marketing/ Brand team visits to the market for surveys, in-market work and/ or GSM preparation

Distributor Engagement
•  Sales Reps
•  District Managers
•  Field Sales Managers

•  Bachelor’s degree – Business/Marketing or related field from an accredited college with a minimum two-three years progressive distributor or supplier sales-related experience, or equivalent education/experience combination.
•  Successful wine or spirits beverage sales experience including off/on premise sales.
•  Must have a basic understanding of the three-tier distribution system process; Strong verbal and written communication skills able to articulate clear images and messages through words, public speaking and presentation skills.
•  Thorough knowledge and demonstration of wine principles, winegrowing/making process, food & wine pairing and related industry knowledge.
•  Proficiency in Microsoft Office 365 products including Word, PowerPoint and Excel.
•  Valid drivers’ license, vehicle and insurance required. Overnight travel, weekend and evening work as required.

Preferred .
•  Wine education or certification (WSET or SWE preferred)

Physical Requirements
Ability to lift up to 40 lbs. on a frequent basis, carry up to 40 lbs. & push & pull up to 20 lbs. on an occasional basis; ability to sit & work at a desk for long periods of time; requires ability to walk and stand; reach outward &upward, climb, crawl, squat, kneel, and bend; requires hand and finger dexterity for keyboarding and working at computer for extended periods of time. Additional physical requirements required as related to domestic/international travel via air and ground transportation.

First day Medical, Dental, Vision, Life & Disability, Tax Savings (401k with company match), Health Care and Dependent Care FSA benefits available to eligible employees.

Compensation for this role includes a base salary target of $83,000 to $95,000, 20% annual incentive target that aligns with individual and company performance and transportation-related benefits. Actual rates will vary.

Bonterra Organic Estates
Part of the Viña Concha y Toro family of wineries since 2011, our California winery operation includes Mendocino County winery, production and approximately 830 acres of vineyard locations. The company employs nearly 230 across the United States.

Requires successful completion of criminal background, DMV check & drug screen. AA/EOE/M/F/D/V You will be required to submit verification of your citizenship or legal right to work in the the time of an offer of employment.

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Additional Information:

Job Posted:
Friday, June 21st
Type of Work:
Full Time
Job Category:
Job Level:
$83,OOO.OO ‍−‌ $95,OOO.OO 20% annual incentive target
Reference No: