Position:

Marketing Manager

Location:

Hood River or Portland, OR

Company Information

Wilderton was founded in Oregon in 2019 as an early leader in the exploding non-alcoholic drinks industry, to bring a craft spirits sensibility to mindful cocktails, with liquids worthy of playing a part in the growing mixology culture. Unlike other non-alc spirits brands, we were founded by distillers, who make our own liquids from scratch in our first in the nation distillery in Hood River, OR, through a unique production process blending tradition with technology. Drawing on techniques from craft distilling, perfume making and tea production to create complex, bold liquids that won’t be mistaken for anything currently behind the bar.

Our products, ethos and culture are crafted wild & free. We are driven by curiosity, integrity, inclusiveness, and balance.

Company Website: www.wildertonfree.com

Position Summary

The Marketing Manager is a key executional force in bringing Wilderton to life in the market (retail, on-premise, and digital) driving our course for rapid growth through implementation of the marketing plan. Working directly for the Director of Marketing as a two person marketing department, and with the rest of the executive team, your voice and work truly makes a difference in our success. We have big dreams, and a small team, which means your plate will often be overflowing, so efficiency, prioritization and positivity are paramount. Creative, outgoing, detail-oriented, organized, tenacious, curious, positive, and flexible describe some of your key traits and you really believe that no task is ever too big or too small. You are able to drive projects from start to finish with a high degree of strong, independent judgment.

You will bring programs to life so that they go from concept to tangible drivers of the business. You will build both trade and consumer marketing programs in retail, on-premise, and digital. You will work cross functionally and with outside resources to ideate, create and execute best in class sales programs and tools, as well as programs that build a robust digital community and drive consumer LTV through DTC sales. The role is responsible for helping to define and maintain consistent brand standards and messaging, from label to shelf, both in store and online.

REPORTS TO

Director of Marketing (Remote)

Major Responsibilities

Devise and execute marketing and brand building activities while ensuring brand consistency.
Manage interdepartmental communication and marketing campaign flow from ideation through execution and data analytics.
Collaborate with sales, marketing, and agency partners on marketing activities to best support the brand strategy.
Create content and experiences for consumer, bartender and customer education and activation.
Monitor consumer trends and market research to identify product development and marketing opportunities.

Trade Marketing:

Support go-to-market strategy for growth and expansion into new territories/geographies.
Craft in-store merchandising concepts for point-of-sale displays.
Generate sales materials to support the sales team and retail partners.
Oversee Demo/sampling agencies and calendars
Measure and report performance of all marketing campaigns, activations and demos/samples to assess against ROI and KPI goals.

General/Admin:

Customer Service champion
Support Amazon & Shopify business platforms
Track marketing spend vs. budget
Assist with PR outreach, collection, follow through
Lead in the procurement, inventory and fulfillment of all marketing materials (flow material, sales promotions, events, trade shows, conventions, etc.)
Collaborate with the design agency/freelancers to produce promotional materials
Candidate Specifications

EDUCATION & EXPERIENCE

College Degree preferred
4+ Year’s marketing experience in brand management (Either client or agency side) and trade marketing
Beverage industry experience a plus
Startup experience a plus
DTC experience a plus
Strong alignment to company culture and values. Personality fit with the Wilderton team is paramount – comfortable with ambiguity
Cocktail, food and beverage, health & wellness enthusiast
Genuine interest and belief in the non-alcoholic market space

SKILLS

Critical eye for design and good creative; high quality standards
Experience developing and producing best-in-class POS and merchandising solutions
Strong copywriting skills
Strong agency management skills across multiple functions
Social media savvy
Efficient and can juggle multiple projects while still hitting timelines and high quality standards
Budget management and reporting
Must be able to work in an entrepreneurial, hands-on and non-corporate environment
Experience with ecommerce/Amazon
Solid computer skills, including Microsoft Suite, Web analytics, Google Adwords

OTHER

Home office based with occasional day and overnight travel required (Home must Portland/Hood River, OR)
Must have driver’s license and a reliable car
Occasional night & weekend responsibilities
Must be able to occasionally carry up to 40 pounds
Legal status to work in the USA

COMPENSATION

Salary Range: $75k-$85k
Paid time off (15 days per year) and holidays
100% company-paid employee medical insurance
401k with company match


Wilderton LLC is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.