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Market Manager – Broad Market

Job Description:

Responsible for establishing and ensuring delivery of the Copper Cane annual business plan within the assigned region.

Key relationships
Internal: Ownership, sales and marketing leadership and team, and shared services support – HR and administration, customer service, winemaking, production and finance
External: Distributor leadership, management and key personnel at target accounts
Key responsibilities and accountabilities
Brand Advocate
•  Embrace Ownership’s wines and visions. Demonstrate a brilliant understanding of what makes our wines unique and memorable
•  Paint a vivid picture of Copper Cane ownership and brands; bring these to life in verbal communication
•  Regularly participate in trade and consumer events to educate/promote the Copper Cane Portfolio

Account Management
•  Work closely with distributor teams to effectively execute the Copper Cane portfolio.
•  Spend a minimum of 4 days every week in the market developing and selling into target list of accounts either on your own or with the Distributor Sales managers and Salespeople
•  Ensure that account commitments are communicated to distributor and follow up upon
•  Educate Distributor District Managers and their teams on the Copper Cane wines and the brands ‘standards’ for each
•  Schedule and execute wait staff trainings in key On- and Off-Sale accounts
•  Regularly activating our current account base

Coverage Strategy
•  Command a deep understanding of the market dynamics in the territory you manage
•  Evaluate existing and emerging customers, identify accounts Copper Cane must ‘win’ in and allocate resources effectively; identify underdeveloped accounts and redeploy resources accordingly

•  Develop and agree with your manager the key priorities and actions for each account
•  Make educated business decisions by using a strong working knowledge of:
•  The role of each brand in the Copper Cane Portfolio
•  Brand & Channel standards
•  Work closely with your District, Region and Division Managers to develop appropriate programs for your accounts
•  Liaise regularly with Senior Management on key account opportunities in the high profile accounts in your market
•  Work with distributor managers so that they know the expectation for each account
•  Determine if the level of investment and time allocation is consistent with level of results, refine accordingly

Relationship Management
•  Cultivate relationships with the key buyers, key somms and key wait staff at our target list accounts

Leadership & Teamwork
•  Work hand-in-hand with District/Regional Managers to achieve the annual plan
•  Manage within T&E budgets

Commercial Analysis
•  Use VIP reports to monitor depth & breadth of distribution & volume
•  Use facts to identify market opportunities; allocate the resources to capitalize on these opportunities
•  Diagnose business issues quickly and takes corrective action to minimize the impact

Core Competencies
•  Driving for results - Allocates time and resources to the channels, customers, brands and activities that most directly determine achievement of goals
•  Selling skills - Prepares thoroughly for all meetings and targets Win-win-win situations. Good closing skills
•  Sales Planning - Demonstrates expert planning skills. Understands all the fundamentals needed to implement effective pricing & programming decisions
•  Effective Relationships - Demonstrates the ability to establish and maintain effective business relationships with customers and co workers

•  Strong code of ethics and high level of integrity
•  Tenacious and resilient
•  Energetic self-starter who has demonstrated an ability to communicate, work with and lead others.
•  Works cooperatively as a member of the Sales team and is committed to the overall team objectives rather than own interests
•  Actively learns from own failures and successes and those of others
•  Is honest in opinions and takes responsibility for his/her actions
•  Acts to the values set forth by Ownership

•  Minimum of three years’ experience in the beverage alcohol industry at either the supplier or distributor manager level
•  Experience in implementing luxury brand building strategies
•  Possesses industry knowledge of assigned geographic territory
•  Strong selling skills and influencing skills
•  Ability to impact key accounts
•  Strong analytical skills and ability to translate complex information to essential actionable points.
•  Self-motivated and able to work independently
•  Proficient Computer skills (Microsoft Work, Excel, and PowerPoint) and competence in electronic communications
•  Exceptional planning and organization skills with an ability to multitask
•  Possess a positive attitude, dynamic personality and consultative sales skills
•  Exceptional verbal and written skills

Benefits Include: Medical/Dental/Vision, 401K Match, Up to 25% Bonus Potential, Car Reimbursement, and T&E

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Additional Information:

Job Posted:
Friday, November 17th
Type of Work:
Full Time
Job Category:
Job Level:
$85,OOO.OO ‍−‌ $9O,OOO.OO