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Job location is San Francisco, CA.
Summary
Maximizes the distribution and personal selling of Gallo Spirits brands in On-Premise accounts within assigned geographical area.
Essential Functions
This job description reflects management's assignment of essential functions; it does not prescribe or restrict the tasks that may be assigned.
• Builds and executes plans to drive Gallo Spirits distribution, sales and consumer awareness in targeted accounts for designated area.
• Manages Gallo Spirit portfolio driving sales for consumer preferred brands within an assigned geographic location.
• Promote brands within an assigned geography and list of accounts (Bars and other OP Accounts).
• Shares and sells featured On-Premise Spirits programs and features and engages in brand activities focusing on the right product in the right account.
• Builds Gallo spirit brand advocacy with On-premise account staff (bartenders, wait staff, and management).
• Coordinates activities with other winery support areas within the market (e.g., Customer Development, Shopper Marketing, Business Intelligence Managers).
• Makes regular sales calls on assigned accounts list and tagged accounts within a geographic area to provide the primary relationship between the account and the portfolio.
• Develops and builds key relationships at targeted on premise accounts in a defined geography.
• Provide support, activation and memorable experiences for both customers and consumers.
• Move seamlessly during a customer call from account activation to a strategic digital business plan for an assigned brand or portion of the portfolio.
• Responsible for organizing and executing exceptional evangelist initiatives against customers and consumers.
• Supports portfolio education efforts for consumers, assigned customer list, and specific distributor reps within assigned accounts and defined geography.
• Manage all Gallo OP Standards of Performance.
• Manage T & amp;E budget and overall finances.
• Influence and Enhance sub-channel management through the gathering and sharing of market intelligence for assigned geography.
• Build manage and share best practices on consumer activation strategies.
• Influence and activate customers' consumer distribution lists and social media followers through activation of digital content.
• Engage accounts and distributor personnel to ensure all e-Retail opportunities in marketplace are maximized.
• Supports commercialization of digital marketing programs.
• Acts as a Gallo Ambassador, advocating for our brands, including hosting events, leveraging social media and other tools to promote for Gallo sales within the community.
• Builds and executes plans to drive Gallo Spirit distribution, sales and consumer awareness in targeted accounts for a designated geographical area.
• Calls on general on premise accounts, targeted on premise accounts, and key spirit accounts and engaged in brand activation activities (E.g., kickoffs, "ride-withs," crew drives, in-account activations, etc.).
• Builds Gallo spirit brand advocacy with on premise account staff (bartenders, wait staff, and management); trains and coaches distributor sales staff on products and sales programs to maximize the sale and distribution of Gallo Spirit brands.
• Develops annual plan highlight the intended strategy to implement sales initiatives in geographic region of responsibility (e.g., plan to increase distribution, sales promotions, and demos/tastings schedule).
• Collaborates and consults with field colleagues to identify and collect pricing opportunities.
• Keeps manager/supervisor apprised of trends in assigned area.
• Owns the responsibility of sales and distribution of Gallo's spirit portfolio in key accounts.
• Tracks performance and market trends in assigned accounts, benchmarking against competition; provides feedback to marketing team.
• Works with the distribution sales teams in identifying gaps in execution (i.e., distribution, secondary selling).
• Participates in department and interdepartmental planning and management teams and works cross-functionally to improve processes within the organization.
• Balances the planning efforts with day to day demands, including but not limited to conducting demos and tasting and inventory management.
• Maintains satisfactory attendance, to include timeliness.
• Responsible for understanding and complying with applicable quality, environmental and safety regulatory considerations. If accountable for the work of others, responsible for ensuring their understanding and compliance.
Essential Functions Standard
• Exhibits Intrapreneurship and Ownership behaviors:
• Intrapreneurship is entrepreneurship in an established company: behaviors that include thinking boldly, taking appropriate risks, learning from mistakes, showing initiative, and encouraging and reinforcing innovation.
• Ownership refers to behaviors that include setting high expectations, driving candid discussion, and holding self and others accountable.
Supervisory Responsibilities
• N/A
Qualifications
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill and ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Gallo does not sponsor for employment-based visas for this position now or in the future.
Minimum Qualifications
• Bachelor's Degree plus 3 years of Gallo Sales or Marketing experience, or Gallo affiliated or non-affiliated distributor sales experience reflecting increasing levels of responsibility; OR Bachelor's degree plus 5 years of sales experience to include Alcohol Beverage, Hospitality, Culinary, B...
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