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Assistant Commerce Marketing Manager

Location: Modesto, CA

Summary
Assists in development of Commerce Marketing programs (flow and periodic) to drive consumer awareness and conversion at the point of purchase across on-premise, retail, and customer.com (as needed) for assigned brand(s) and/or portfolio. Assists in development, timely creation and execution of programs which support brand and/or portfolio vision, including point of sale elements, digital elements, partnerships, sell sheets/decks, hero creative, brand activation guidelines. Assists in brand activation through IMP for assigned brand(s) and/or portfolio(s). Assists in development plans based on brand objective and inclusive of needs and requirements of Customer Marketing and Brand Activation. Gathers and applies insight from forward deployed Commerce team as well as all available data and insights sources.

Essential Functions

•  This job description reflects management's assignment of essential functions; it does not prescribe or restrict the tasks that may be assigned.
•  Through IM, Development Activation Plans and Playbook. Develops programs or elements to capitalize on opportunity, competitive shift or gap to plan outside of IMP on brand equity/strategy and within budget. Launches program through Customer Marketing and in partnership with DRIVE/sales planning.
•  Creates scale yet nimble programs that ensure A & amp;P efficiency.
•  Ensures consumer and customer insights drives the plan, resulting in targeted execution.
•  Drives for break through programming to drive efficiency and outsized share gains.
•  Experts in understanding of and translating Consumer Decision Journey to 360 degree programs, both flow and periodic.
•  Work in integrated way with MarComm and Digital teams to ensure cohesive programs.
•  Utilizes a variety of traditional and on-premise data sources to analyze relevant business drivers and deploys best practices to measure channel success and ROI.
•  Gathers insights by observing and analyzing new trends in restaurant/bar and retail industry in addition to competitive activity.
•  Manages agency relevant to commerce marketing programs/brands.
•  Manages all resources marketing expenditures in a highly effective and efficient manner.
•  Manages A&P budgets as assigned.
•  Maintains satisfactory attendance, to include timeliness.
•  Responsible for understanding and complying with applicable quality, environmental and safety regulatory considerations. If accountable for the work of others, responsible for ensuring their understanding and compliance.

Supervisory Responsibilities

•  N/A

Qualifications
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill and ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Gallo does not sponsor for employment based visas for this position now or in the future.
Minimum Qualifications
Bachelor's degree plus 3 years of communications, finance, marketing, supply chain/supply planning, process development, new product development, project management, process engineering, or sales experience reflecting increasing levels of responsibility; OR Bachelor's degree plus 2 years of Gallo experience reflecting increasing levels of responsibility.
Required to travel to company offices, sites, and/or meeting locations for onboarding, training, meetings, and events for development, department needs, and business delivery up to 5% of the time, with or without reasonable accommodation. This may be in addition to travel requirements, if applicable, as listed in this job description.
Preferred Qualifications

•  Bachelor's degree in Business Administration plus 4 years of Gallo brand marketing experience reflecting increasing levels of responsibility.
•  Experience training and developing junior level brand marketers in executing brand and organizational objectives.
•  Experience effectively presenting information to top management, public groups and boards of directors.
•  Experience managing business operations and leveraging basic finance and accounting principles.
•  Skilled at brief writing, project management, and as SME on Agile marketing teams.
•  Skilled in reading, analyzing and interpreting common scientific and technical journals, financial reports and legal documents.
•  Experience responding to common inquiries or complaints from customers, regulatory agencies or members of the business community.
•  Experience writing speeches and articles for publication that perform to prescribed style and format.
•  Skilled in interpreting an extensive variety of technical instructions in mathematical or diagram form and seal with several abstract and concrete variables.
•  Experience performing work that is complex and varied in nature, requiring frequent evaluation, originality and ingenuity.
•  Skilled in the use of MS Word, MS PowerPoint, MS Excel and MS database at an intermediate level; IRI, Brio and Spectra at a basic level.

Physical Demands
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the employee is frequently required to sit; use hands to finger, handle, or feel; and talk or hear. The employee is occasionally required to reach with hands and arms.

Work Environment
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. ...