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Manager, Tasting Room - Sonoma Coast Vineyards

Vintage Wine Estates

Bodega Bay, CA

Job Description:

Vintage Wine Estates is a family of wineries and wines whose singular focus is producing the finest quality wines and incredible customer experiences. With wineries throughout Napa, Sonoma, California’s Central Coast, Oregon and Washington State, we welcome you to our storied properties. And we cordially invite you to experience our wines, wherever you are, to enjoy with family and friends.

The Tasting Room Sales Manager will be highly skilled at sales and guest service, balancing the delivery of a gracious experience for all guests with effective sales coaching, strategies and techniques. The Tasting Room Sales Manager will provide training, mentoring, and incentives to the tasting room staff to ensure a high standard of service while meeting annual sales goals. The Tasting Room Manager will be to the Senior Director of Tasting Room Operations.


Weekly inventory transfers from VWE headquarters
Scheduling and payroll approval and minimize overtime
Create, implement and maintain outreach programs
Create, implement and maintain strategies to meet and exceed goals set by VWE
Coordinate trade tastings and support Wholesale Team as needed
Ensure all tasting menus are current
General maintenance and upkeep in tasting room
Report facility needs to the Director of Operations
Maintain clear and open communication with Director of Operations as well as other Tasting Room Managers.
Develop team members for greater opportunities
Responding to all emails and voicemails in a timely manner
Maintain care and proactive budget management
Greet all visitors and pour wines for tasting
Create a memorable experience for guests
Sell wine and wine club memberships based on monthly goal
Describe wines and winery history; answer visitors’ questions about wines
Work with Wine Club Manager to achieve all club goals
Assist with special events as needed
Represent winery at outside functions as needed
Conduct inventory as required by VWE
Ensure cash handling procedures are followed
Prepare and manage food for wine pairings
Manage all food ordering processes
Perform other duties as assigned by upper management

Excellent people management and customer service skills
Evidence of superior sales performance and guest services
Demonstrated ability to calculate figures and amounts such as discounts and percentages
Commitment to excellence and high standards
A strong level of organizational skills
Excellent oral communication and presentation skills
Strong proficiency in Microsoft Word, Excel, PowerPoint and POS systems
Strong organizational, problem-solving, and analytical skills
Must be capable of working independently while managing multiple tasks at once
Ability to manage priorities and workflow
Ability to understand and follow written and verbal instructions

3+ years’ experience with tasting room management
Knowledge of wines and wine production
Experience with developing and managing budgets
Professional appearance and demeanor
TIPS and CA Food Handler Certifications preferred
Versatility, flexibility, and a willingness to work in an evolving environment with enthusiasm
Share company values of: integrity, respect, value creation, compliance, customer focus

Must be at least 21 years of age
Must be able to bend, squat, climb, push, stoop and crouch repeatedly
Must be able to stand and walk for extended periods as required by job duties
Must be able to lift up to 40 lbs on a regular basis
Coordinate multiple tasks simultaneously

Must be able to work nights, weekends and holidays

Vintage Wine Estates provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, marital or veteran status, or any other legally protected status.

Additional Information:

Job Posted:
Thursday, May 25th
Type of Work:
Full Time
Job Level: