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Director of Marketing

Adelsheim Vineyard

Hybrid > Newberg, OR

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Job Description:

Adelsheim is seeking a Marketing Director to lead and execute marketing initiatives for the winery. This position will oversee all marketing for Adelsheim and will have primary responsibilities in brand management while overseeing digital marketing. The ideal candidate will have experience in the wine industry and possess the ability to bring brands to life to drive strategic growth.

Adelsheim Vineyard was founded with an optimistic spirit and lofty dream: to create world-class wines in an undiscovered wine region, the Chehalem Mountains of Oregon’s Willamette Valley. Since 1971, we have obsessively pursued benchmark wines that celebrate the unique bounty of our estate vineyards -- home to some of Oregon’s most diverse soil types, elevations, and exposures. As a founding winery of the Willamette Valley and Chehalem Mountains’ first winery, Adelsheim has played an instrumental role in nearly every aspect of the Oregon wine story. As leaders, we believe it is our duty to be steadfast stewards of this abundant land and to rally our community in support of equity and education. Adelsheim is a LIVE certified sustainable winery and a seven-time Wine & Spirits Top 100 Winery as well as being a locally owned family company.

Adelsheim Vineyard is an equal opportunity employer. We are dedicated to fostering a culture which values and works towards furthering diversity, equity, and inclusion within our company, industry, and community.

Role & Responsibilities:
•  Member of Executive leadership team and provide input on business strategies
•  Develop and execute the long term and annual Brand Plan
•  Create and maintain the annual strategic marketing calendar with release schedule, brand standards and brand plan
•  Develop clear positioning and brand identity for key brands and ensure consistency in application across marketing materials
•  Responsible for growing consumer awareness and affinity for brand according to marketing objectives
•  Develop and execute creative materials in support of the brands and related products. Identify, establish, and manage relationships with outside service providers including photographers, agencies and suppliers. Direct outside vendors to create effective marketing pieces and programs that will be embraced by the company's sales team as well as distributors, retailers, restaurateurs, and consumers
•  Unify and hold the company accountable to the strategic mission and direction
•  Work closely with all departments on marketing needs and ensure the brand message is consistent
•  Develop close relationships with key customers and distributor teams to ensure products across the brand portfolio are positively showcased and promoted
•  Create and support new product development, with launch support materials and where needed, packaging design development
•  Lead Holiday Guide strategy and execution both in print and digital adaptation (product offering, graphics, etc.). Deliver on time and on budget in accord with brand standards and brand plan
•  In coordination with Finance and Sales teams assists in new pricing proposals
•  Participate with leadership team to develop and refine the company objectives and goals, including the overall 5-year vision and existing brand marketing strategies
•  Support role in other winery projects and internal/external sanctioned events as needed
•  Develop standard operating procedures for marketing project requests
•  Collaborate and mentor marketing manager role in areas such as:
•  Assist in creating digital marketing calendar and ecommerce campaigns which compliments the overall marketing calendar listed above
•  Provide recommendations for creation of email blasts, online advertising, and re-targeting campaigns
•  Oversee timely update of relevant content on the Adelsheim website (brand messages, policies, shipping rates/types, compliance, promos) and ensure dynamic delivery adapted to mobile, tablet and desktop
•  Assist in management of the Adelsheim consumer Database, implement list-building strategy and perform regular maintenance.
•  Coordinate and provide timely performance reports, goals and analysis for online sales
•  Manage labels and packaging to ensure compliance with government regulations and update COLA’s with TTB as needed

•  Bachelor's degree required; MBA preferred
•  Minimum of 7 years of luxury wine marketing experience
•  Previous management experience
•  Passion for wine; WSET Level II and above, or comparable certification(s) a plus
•  Demonstrated ability to develop, lead, and execute marketing plans
•  Ability to think strategically, and communicate strategic marketing recommendations to an executive level
•  Experience with long-term brand building, as well as classic consumer packaged goods marketing and niche marketing where required
•  Experience in leveraging digital marketing to drive engagement
•  Outstanding verbal and written communication skills
•  Strong collaborative attitude and style; experience managing cross functional teams and winery partners
•  Self-starter with the ability to juggle multiple projects, prioritize effectively, and execute successfully in a fast-paced environment
•  Microsoft office suite experience and marketing software experience
•  Ability to lift 60 lb

Additional Information:

Job Posted:
Thursday, January 12th
Type of Work:
Full Time
Job Category:
Job Level: