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Associate Brand Manager - Woodinville, WA

Ste. Michelle Wine Estates

Woodinville, WA

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Job Description:

Ste. Michelle Wine Estates is a premium wine company that is proud to call the greater Seattle area our home. We are a collection of distinctive wine estates and maker of some of the finest wines in the world. As a result, our wines are a force for gatherings and conversations to serve the well-being of our consumers, our communities and our land. This approach has resulted in our ability to offer our consumers outstanding and distinctive wines from some of the best regions in the world.

We are currently seeking highly qualified candidates for an AssociateBrand Manager to join our Growth team in Woodinville, WA. The Associate Brand Manager will have a leadership role in supporting the Brand Management team at Ste. Michelle Wine Estates. The role includes assisting with the development and execution of strategic marketing plans and activities for strategic brands within the Ste. Michelle Wine Estates portfolio.

We are looking for someone who is experienced and passionate about consumer marketing and brand-building.

What you will do:

•  Ability to understand what drives consumer behavior through data analysis and ability to apply that knowledge to create marketing strategies and deliver solutions that lead to the achievement of business goals.
•  Support the development, management and execution of annual marketing plans and long- term brand plans for assigned brands, leveraging consumer and market insights.
•  Manage day-to-day operational aspects of projects/initiatives/campaigns/promotions.
•  Collaborate and drive creativity and inclusion with internal teams including trade marketing, digital engagement, communications, consumer insights, creative services, compliance, finance, accounting, demand planning, winemaking, procurement, retail/guest services, and sales.
•  Coordinate with various types of external agency partners, including advertising, package design, and event/experiential agencies.
•  Educate cross-functional teams and external partners about brand and pricing guardrails to ensure programs and communications adhere to brand strategy, direction and voice.
•  Provide creative direction, feedback/oversight and approval for relevant marketing campaigns, promotions and sales materials.
•  Write effective creative and design briefs for various types of audiences and initiatives, including program planning, package design, advertising campaigns, key performance indicators, etc.
•  Participate in the development of new items, including ideation, naming, package design and commercialization / launch planning.
•  Monitor, analyze/synthesize and share relevant sales, market and consumer data; utilize this data to articulate implications and provide recommendations for brand/marketing plans.
•  Manage budgets for assigned brands, ensuring spend is within budget and dollars are maximized.

What you will bring:

•  Degree in Marketing or related field (or equivalent work experience) required
•  3+ years Business to Consumer marketing experience, beverage-alcohol or consumer packaged goods experience strongly preferred
•  Strong leadership skills, particularly the ability to lead cross-functional teams and gain buy-in from key stakeholders
•  Ability to think strategically and see the big picture, but also detail-oriented when necessary
•  Excellent communication and presentation skills, both in groups and one-on-one
•  Strong organizational skills; ability to work efficiently and prioritize in a dynamic business environment
•  Strong problem-solving skills, with the ability to take initiative and work independently
•  Ability to move easily between analytical activities and creative activities
•  Ability to understand financial statements, including P&L
•  Familiarity with 3rd-party syndicated data, such as AC Nielsen, IRI, Numerator, MRI, Simmons, etc.
•  Advanced proficiency with MS Office, especially Excel and PowerPoint
•  Ability to travel 15%-20% to meet domestic business needs.
•  History of responsible use of alcohol and other appropriate conduct, as well as fitness to be licensed, permitted, and/or certified by state and/or local regulatory bodies.

Who you are:

•  You are curious and continuously learn and grow your capabilities.
•  You respect and value the power of conversation to bring people together, learn and solve problems.
•  You value inclusion and work to create an environment where everyone feels welcomed and every voice is heard.
•  You are innovative and have the courage to pursue new ideas.
•  You make an impact by being bold and taking action.

We believe in developing the leadership potential of our employees by providing opportunities for training, development and advancement.

In addition to the opportunity to apply and develop your skills toward key business objectives, we offer an excellent compensation package including a competitive base salary, comprehensive health insurance, participation in our 401k programs, and incentive compensation programs and relocation assistance packages for select roles.

Ste. Michelle Wine Estates is an equal opportunity employer. We consider qualified applicants without regard to race, color, religion, sex, national origin, sexual orientation, disability, gender identity, protected veteran status, or other protected class. For more information, see the EEOC's "Equal Employment Opportunity is The Law" poster.

Additional Information:

Job Posted:
Thursday, June 23rd
Type of Work:
Full Time
Job Category:
Job Level:
Associate
Reference No:
ASSOC002606