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Digital Marketing Manager

Wine Spectrum, Inc.

Santa Rosa, CA

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Job Description:

Wine Spectrum seeks a motivated, detail-oriented and creative individual eager to lead our digital marketing of the world’s best wines. For 30 years, Wine Spectrum has led the industry in direct-to-consumer sales of premium, ultra-premium and artisan wines. The Digital Marketing Manager creates and maintains our growing digital presence, through winespectrum.com, email marketing and social media.

We are looking for a marketing innovator with:
•  Good knowledge of domestic and foreign wines in the luxury category.
•  Appreciation for creative, sophisticated and upmarket content appealing to our clientele’s tastes.
•  Ability to quickly adapt, learn and pivot to marketing trends and needs.
•  Knowledge of digital marketing best practices generally, and specifically in the luxury wine market.
•  Ability to source and write content for email marketing campaigns and online product pages.
•  A self-starter and self-motivator; an independent worker who enjoys collaborating with a team and is effective in casual work environment.

Qualified candidates will have proficiency with:
•  Email Marketing such as Klaviyo
•  Retargeting Programs
•  Wordpress management and development
•  Photo Editing Software and Layout Design, either cloud based such as Canva/Fotor or Adobe Suite
•  Google Ads/ PPC Marketing
•  Google Analytics
•  SEO
•  CRM Database Management, including advanced list segmentation
•  Lead Generation
•  Web Content Development
•  Corporate Blogging
•  Social Media, paid and organic
•  Microsoft Excel

The position may be performed remotely but is maximized at our Santa Rosa office by attending tastings with our numerous winery and distributor vendors and exposure to our amazing sales team and environment.

A competitive salary & benefit package is offered.
Email resume with compensation requirements.

About Us:
Wine Spectrum, Inc. was established in 1990 with the goal of making remarkable wines available to wine enthusiasts everywhere. We are an ultra premium wine retailer that specializes in direct-to-consumer sales. Wine Spectrum is a pioneer and industry leader in the direct marketing field that provides the worlds most sought after wines to collectors and connoisseurs nation-wide.

winespectrum.com

Additional Information:

Job Posted:
Friday, January 14th
Type of Work:
Full Time
Job Category:
Job Level:
Mid-Level
Salary Information:
Competitive - DOE