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BRAND MANAGER

Michael David Winery

Lodi, CA

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Job Description:

We are seeking an outgoing, creative, and strategic Brand Manager to join the dynamic marketing team at Michael David Winery. This role leads the analysis, development, and execution of marketing plans and strategy for a diverse and unique collection of wine brands. Responsible for the development and execution of brand planning and strategy across all areas of brand management.

Essential Job Functions:
•  Ensures brand identity and company values are represented across all messaging and collateral.
•  Build brand equity through the design and execution of creative consumer and trade strategies including packaging, innovation, promotion, public relations, and advertising/digital marketing.
•  Maintain and update existing sales and marketing collateral (product shots, sell sheets, shelf talkers, tasting notes etc.).
•  Create and develop new sales and marketing materials in conjunction with internal team while coordinating and supervising external design, digital and print vendors as required.
•  Perform on-going business and competitive brand analyses providing findings and recommendations for corrective action or opportunity.
•  Assists with winery social media creative writing, editing content, selecting, and editing images.
•  Support development and implementation of the annual brand strategy and marketing plan creating consumer demand based on business analytics.
•  Assists in development and implementation of short and long-term marketing strategies. Participates in the development and leads the execution of brand plans and tactics to deliver against winery goals.
•  Assists in the creative development process and execution of all winery programming and campaigns.
•  Collaborates closely with creative agencies, public relations, and other outside strategic partners to bring brand awareness and communication to life.
•  Partner with Regional Sales and National Chain teams to develop national and local programming in both on and off premise channels.
•  Assists in managing outside vendors and implementation of new services as needed.
•  Responsible for monthly web audit and updates.

Qualifications
•  A strong interest in wine with a basic knowledge of production
•  Bachelor’s degree (Marketing and/or Business preferred)
•  3+ years marketing experience in consumer or luxury goods required; beverage alcohol experience and knowledge of three-tier system highly preferred
•  Demonstrated ability to develop and execute marketing strategies and plans. Must have experience developing and managing sales materials, websites, digital strategy, and PR.
•  Knowledge of P&L
•  Proven ability to support and collaborate with cross-functional teams and develop/provide information, materials, and programs
•  Strong organizational, problem-solving, and analytical skills demonstrated by the ability to make timely and sound decisions
•  Strong communication skills with an emphasis on writing and editing
•  Ability to understand consumer insights (IRI, internal sales, demographics, consumer attitudes, usage)
•  General knowledge of legal restrictions of alcohol promotion
•  Proficiency in Microsoft Office Suite
•  Proficiency within Adobe Creative suite

*Proof of full COVID-19 vaccination is required for new employees hired by Phillips Farms, LLC. Exceptions to the COVID vaccine requirement may be provided to individuals for religious beliefs or medical reasons.

To be considered, submit a resume and cover letter.

Phillips Farms-Michael David Winery provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, national origin, age, disability, marital or veteran status, or any other legally protected status.

Additional Information:

Job Posted:
Thursday, January 13th
Type of Work:
Full Time
Job Category:
Job Level:
Mid-Level