Mission: The Marketing Associate will support key marketing initiatives and execute portions of the marketing agenda for one of Oregon’s most ambitious, successful, and respected wineries. The ideal candidate is a high integrity individual with a passion for branding and marketing. They will possess a competitive spirit, openness to constructive coaching, and the ability to manage competing priorities. Wine experience is not required, but the ability to quickly learn the language and landscape of fine wine is.
The candidate must possess the ability to work in a fast-paced, luxury wine environment where continuous improvement is always expected. The position is based at the Domaine Serene winery in the hills above Dundee and reports to Keith Scott, Director of Marketing for Evenstad Estates.
Role and Responsibilities:
Manage the execution of our brands’ digital media efforts in conjunction with the Director of Marketing. This includes:
Google Ads, Analytics, and conversion tracking
Website updates, optimizations, and SEO initiatives
Social media promotion and conversion tracking
Management of display, video, and other digital campaigns
Continually assessing the digital media landscape for opportunities
Monthly reporting / dashboarding of digital marketing efforts and results
Create copy for email campaigns, social posts, and other branded communications in conjunction with the Senior Public Relations and Communications Manager; also create and update branded presentations and point-of-sale items for trade-facing initiatives
Partner with Direct-to-Consumer (DTC) stakeholders including hospitality, outreach and club to provide marketing support for a myriad of DTC offerings, including events and promotions at our winery Clubhouse and Wine Lounges as well as collateral production for Wine Club and Outreach/Virtual programs
Partner with production and winemaking team to ensure quality and accuracy of all packaging on an ongoing basis; lead the proofing process for all packaging materials
Assist with administrative tasks relating to wine critic and press submissions, maintaining wine scores database and tracking and reporting media placements.
Requirements and Qualifications:
Digital marketing expertise with demonstrated commercial results across PPC, paid digital, search, and social advertising, with an emphasis on Google, Facebook, and Instagram promotion optimization, and conversion tracking.
Experience managing and improving a brand website through off-the-shelf CMS systems such as Craft and WordPress and (ideally) custom CMS systems.
A keen interest in the rapidly evolving digital media landscape, and the ability to translate that interest into well-researched recommendations for how our brands can improve our marketing investments and results.
The ability to write accurately and, with coaching, in the brand voice, to support a robust flow of communications which adhere to our luxury brand standards.
Ideal but not required: Brand photography, Adobe Creative Cloud, and video production experience. We are willing to train the right candidate in these disciplines in order to create luxurious and on-brand imagery and photography in-house.
Wine experience is not required, but some combination of DTC / CPG / Luxury Goods experience is preferred.
The ability to manage upward and laterally to ensure timely communication and identification of both opportunities and hazards.
Proficient with Microsoft Office Suite or related software.
Must operate with the highest level of integrity and transparency at all times.
Must be a hard-working and naturally inquisitive person who is not afraid to conduct tests or trials to make even small improvements and enhancements.
Strong time management and communication skills are a critical for the successful candidate.
Strong analytical and problem-solving skills, with the ability to manage and prioritize multiple projects.
Company Core Values:
Drive for Results
Operational and Product Excellence
Ability to Embrace Lead Change & Continuous Improvement