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Director, Wine Business Development & Trade

Free Flow Wines


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Job Description:

Job Description

Title: Director, Business Development & Trade
Department: Commercial
Reports to: Chief Commercial Officer
FSLA status: Exempt, Full-Time


Free Flow Wines (FFW) is looking for candidates who are passionate about what they do, enjoy working hard and thinking outside the ‘bottle’, but also appreciate a work-life balance. FFW created the wine on tap industry, and continues as the leader in keg packaging, logistics and market development. At FFW, a diverse, supportive and fun environment is core to our culture, and we are looking for employees who share these same values. If you enjoy a fast-paced and dynamic workplace and care about quality, customer success and sustainability, we are looking for you. We believe that by attracting and retaining the best talent, together we can build a category that will make a difference, from the wines that are poured into your glass to saving the world – one keg at a time.

As the Director of Business Development & Trade, you will be the key liaison between all strategic wine-on-tap market activity and the various internal teams at Free Flow Wines (FFW). You will be responsible for growing the wine-on-tap category in partnership with our Distributor, Winery and Operator partners through education, relationship building, project management and the development of strategic solutions to support our partners.

This position reports directly to the Chief Commercial Officer.
This position has no direct reports.

Key Responsibilities:

Distributor Management:
•  Act as the primary liaison between FFW and our Distributor network.
•  Understand Free-Flow’s “share of mind” in context of the wholesaler’s priority list to ensure alignment
•  On-board & educate new Distributors on best practices for integrating kegs into their supply chain
•  Oversee contract negotiations with new Distributors
•  Analyze and reconcile Distributor keg deposit balances
•  Facilitate billing issue resolution between Distributors and FFW Finance team
•  Develop strategies for improving Keg Deposit management
•  Work with Distributors to understand specific market challenges and facilitate solutions
•  Work closely with Supply Chain team to implement new strategies to improve keg asset utilization in core markets

Business Development:
•  Develop and build relationships with key contacts at Distributor, Winery and Equipment partners to grow the wine on tap category
•  Establish and implement short & long-term strategies, including setting measurable sales goals, budgets and tracking KPI’s through monthly reporting.
•  Work with state-level Winery sales teams to create and execute on market development plans in key markets
•  Directly manage key developing national and regional account opportunities to coordinate the roll-out of new tap installations
•  Oversee and track independent account installations
•  Manage and attend key Operator & Distributor trade events
•  Conduct in-market and webinar trainings for Winery & Distributor sales, marketing and operations teams on how to effectively sell and manage kegs
•  Facilitate sale of new draft equipment through FFW’s TAP’D Draft team to support partner tap expansion plans
•  Build & expand relationships with key Equipment and Installation partners
•  Work with FFW Marketing team to provide trend insights and develop market support materials

Experience Requirements:

•  5+ years of related experience within a Distributor or in trade marketing / distributor management at a Winery
•  A Bachelor’s Degree
•  Fast starter, self-motivated and willing to assume additional responsibilities
•  Desire to work in a fast-paced and dynamic environment
•  Knowledge of contracts, negotiating and change management
•  Self-motivated with the ability to work independently
•  Open and respectful communicator experienced at building trust and engaging successfully with diverse personal styles
•  Excellent written and verbal communication and interpersonal skills
•  Ability to motivate teams to produce quality materials within tight timeframes and simultaneously manage several projects
•  Ability to facilitate group meetings
•  Highly accurate, organized and detail oriented, with strong multi-tasking and time management skills
•  Strong proficiency in Microsoft Word, Excel, and PowerPoint, with experience using CRM systems

Travel Expectations: 10 - 30% once markets re-open.

Location: Northern CA, preferred.

Additional Information:

Job Posted:
Saturday, May 15th
Type of Work:
Full Time
Job Category:
Job Level: