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Trade Marketing Director

Distinguished Vineyard and Wine Partners

St.Helena, CA

Job Description:

Formed in 2008, Distinguished Vineyards & Wine Partners (DVWP) represents a collection of iconic wineries from some of the world’s most prestigious wine regions. Recognized as benchmarks for their regions, our domestic portfolio includes the highly acclaimed Argyle Winery in Oregon’s Willamette Valley, MacRostie Winery and Vineyards in Sonoma, and Markham Vineyards in Napa Valley. We also proudly represent wines from New Zealand’s Wither Hills and Huntaway wineries in Marlborough, and Inkberry in the Central Ranges.

At Distinguished Vineyards, our Core Purpose is to ‘enrich our world by championing sociability and helping people to live well’. We are committed to helping our people be the best they can be, really make a difference, and have a great time doing it.

We have an exciting new role in our Marketing team, reporting to the VP Marketing, Kate McManus.

Role Purpose : Conceiving and executing compelling trade programs for our wholesale business that are instrumental in helping DVWP achieve brand-building objectives and volume targets. This role will work collaboratively across the Marketing/Direct To Consumer (DTC) Directors and Sales and must be experienced in channel & distributor programming & promotions as well as accomplished in the foundations of trade marketing. An organized project manager who can multi-task and effectively prioritize and manage a large workload, this role requires a self-starter, go-getter and team-player who thrives in a face paced environment with a growth mindset.

Where will you focus your time and energy?

50% TRADE MARKETING:
Lead development of annual trade sales & marketing calendar and execute against all programs
Create and execute an ongoing suite of compelling & creative trade programs for all brands in our wholesale business in conjunction with the DVWP sales team and Marketing Directors. This includes retail, on-premise and large distributor programs
Develop support tools for each calendar program, understanding nuances of key channel partners (retailers and distributors) ways of working and tools required (POS, xmerch coupons, displays)
Coordinate launch of new SKUs and brands in wholesale, making sure all POS, sales tools and programs are in place in partnership with Commercial Manager, Sales.
Explore and generate instore partnership opportunities Maintain & improve luxury brand equity
Oversee outsourcing of graphic design, video editing, POS, display, as needed to support programs
Develop and give sales presentations to sales, distributors, key retail and on-premise accounts

25% RETAIL CHANNEL MARKETING
Work with major national accounts (both off-premise and on-premise) to develop account-specific and region-specific marketing programs and track progress against pre-set program KPIs
Obtain promotional calendars for Top 15 off-premise and Top 15 on-premise customers to identify sales and merchandising opportunities
Explore and generate cross-promotional marketing opportunities and partnerships with adjacent category brands and instore display vendors (Vestcom, NewsAmerica)
Ensure our digital shopping carts are up to date across large retail partners

15% DIGITAL
Oversight of best-in-class digital assets management for sales/trade including: Sharepoint, DAM system, DVWP website, Trade sections of brand sites and e-commerce assets
Think innovatively about how to deploy communications to deliver information and content to the trade and consumers: video, email, web, social/LinkedIn, e-commerce platforms

The balance will be focused on developing and implementing disciplined processes, tools and procedures to drive an innovative and results-focused culture.

You must have the following to be considered a suitable candidate:

Experience
Demonstrated leadership experience, managing diverse teams
10+ years of marketing experience required
5+ years minimum of wine & spirits sales and/or trade marketing experience
Experience at P&L management, annual planning and budgeting

Knowledge
Understanding of the US wine industry, marketing, trade channels, events, distributors and consumers
Strong understanding of consumers & the impact in long-term brand building in luxury wines
Understanding of data analysis as a foundation of brand management, trade marketing, portfolio management and price positioning
Interest in fine wine, knowledge of production, winemaking, wine styles & regions
Knowledge of Nielsen/IRI, depletion & shipment reports, iDig preferred
College degree required; preferably in business or marketing/communications related discipline

Skills
Team leadership and organizational skills with proven ability to set, prioritize and manage a strategic agenda
Proven communication skills; including verbal, written and presentation
Skilled at collaboration and achieving through partnership
Facile with P&L management, building budgets, measuring results
Strategic thinker, thought leader with innate curiosity to learn
Forward thinker who is detail-oriented with strong problem-solving skills
Ability to build team engagement, empower others and coach teams
Proficient in Microsoft Outlook, Word, Excel and PowerPoint; proficiency in Salesforce.com

Additional Information:

Job Posted:
Wednesday, October 14th
Type of Work:
Full Time
Job Category: