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Digital Marketing & Social Media Manager

Hanson of Sonoma Distillery

Sonoma, CA

Job Description:

Hanson of Sonoma is looking for a creative, out-of-the-box individual with and interest in marketing, graphic designer and passion to develop Hanson Distilleries grassroots marketing campaign. This experience provides the opportunity to build a voice for the Hanson of Sonoma brand.

Utilizing Facebook, Instagram, and email marketing campaigns the Digital Manager will help to build and drive a consistent Hanson voice and look across all platforms in order to drive engagement, community, spirits society membership, and event sales.

•  Oversee all digital/social media communications and resources to market Hanson Distillery
•  Plan, organize and execute digital strategy across social platforms, website and email marketing.
•  Crafting, developing and maintaining the Hanson “voice” across all platforms.
•  Community engagement management, including customer service copywriting, response, and networking within digital community.
•  Strategizing biweekly events and ticket sales for spirit society and customer database.
•  Utilize both establish and emerging marketing outlets to find new and long-term national customers.
•  Assist in the planning, promotion & successful execution of Hanson Distillery events.
•  Work closely to understand entire Hanson Distillery history and family including Production, Hanson Family, Customer Service and Events to ensure story telling is consistent and developed.

The ideal candidate:
•  Bachelor’s degree.
•  Previous communications experience managing a brand or in an event environment.
•  Experience and/or a passion for both Hospitality, customer service and/or the Spirits Industry.
•  Positive attitude and ability to remain flexible in an ever-changing, collaborative environment.
•  Self-motivator who is confident, energetic and creative.
•  Quality written and verbal communication skills.
•  Ability to succeed in fast-paced environment; should be able to handle multiple tasks simultaneously and prioritize appropriately.
•  Highly organized, detail-oriented and able to meet deadlines.
•  Microsoft Office competency required; experience with Photoshop, Mailchimp, Wordpress, & Facebook Business
•  Able to work occasional overtime and weekends for events.

Additional Information:

Job Posted:
Wednesday, February 12th
Type of Work:
Part Time
Job Category: