TASTING ROOM MANAGER
Donkey & Goat was created in 2004 by Tracey & Jared Brandt, (the wife & husband proprietor/winemakers) who are two of the natural wine pioneers in America. They craft their wines from organic and biodynamically farmed vineyards in the Sierra Nevada, Mendocino County, and Napa Valley. They follow the same principles in the cellar where they craft stunning natural wines in small lots that can be found around the globe.
We opened our Tasting Room in late 2011 with a plank of wood atop 2 barrels and no staff beyond the owners. Eight years later we operate a bustling urban Tasting Room in Berkeley’s Gilman District within our working winery that continues to grow every year. On our block we are one of five wineries and there are another three within a mile radius, plus an increasing number of breweries. Needless to say, northwest Berkeley is thriving with craft beverage makers and Tasting Rooms.
We regularly operate our Tasting Room Friday - Sunday from 1-6pm. We offer tastings, flights, glasses and snacks in our winery and urban yard that includes a bocce court, picnic tables and more. We also offer many reserved experiences that do happen outside of regular hours on occasion. Plus, we rent our space for private events and host our own Wine Club events and more.
This position will have a schedule of Thursday - Monday to cover the Tasting Room shifts and allow weekly wrap up and prep for the Tasting Room as well as working directly with the owners for the Monday/Thursday/Friday shifts.
Candidates we interview will have:
Previous Tasting Room (or equivalent) experience, ideally in a lead or manager role
Excellent communication skills and take direction well,
Ability to multi-task,and a desire to go the extra mile to provide leadership and excellent service
Ability to inspire and motivate the Tasting Room Staff
Ability to work weekends, holidays and some evenings
Been alive for at least 21 years
Desire and ability to present your fabulous self in a way that supports our brand and conveys a level of care and detail about your appearance that aides in your garnering respect from our staff and customers.
A personality that enjoys and even thrives in a fast paced environment (we are not a sleepy little Tasting Room where staff sips wine and spins a yarn. Our middle name is HUSTLE.)
A passion for wine and able to express that passion in their work.
A demonstrated knowledge of wine, how it is made and ideally an understanding and passion for Natural Wine
The ability to lift and carry up to 50 pounds on a repeated basis
Ability to use technology. POS (Square), CRM (Vinespring), Google docs, google sheets and more
Ability to stand for long periods of time.
Ability to problem solve in a professional and courteous manner
Enthusiastic, passionate and an astute listener.
A Positive attitude in customer interactions and with co-workers.
Responsibilities, Goals and Tasks:
Creating a superior Customer Experience for every person who walks through our door. From crisp, clean menus to a smile for all guests as they enter to ensuring the bathroom is well stocked and tidy. You will manage every aspect of our customer’s experience while visiting our Tasting Room.
Sharing your passion for wine, natural wine, urban wineries and family run wineries in a way that inspires your team and leads to new members and bottles out the door in addition to selling tastings, flights, glasses and bottles to be enjoyed at our winery.
Performs and manages other to perform bar duties, including buffing stemware, setting tables for tastings and VIP experiences, restocking shelves, etc
Lead the Tasting Room Staff to meet our sales and membership goals while offering a superior experience for all guests
Excel in wine sales, new wine club memberships, and wine tasting experiences
Assists the Tasting Room with events, pouring and other related activities as needed
Build loyalty while interacting with wine club members in person by learning their names and faces and using our customer data to provide a VIP service experience
Follow and even improve company process and procedures for increasing and using our most valuable resource - CUSTOMER DATA
Participate in special events as well as off-site winery functions.
Assist marketing with social media postings
Private Events: work leads, book events, coordinate with vendors and private event customers and schedule staff to work with you at private events.
A week in these shoes will look like:
Thursday - the start of your new week. Review the previous weekend with owners and marketing and prep to open the tasting room tomorrow by:
Stock Taste Room, Assist in creation/picking up menus for the weekend and in finalizing the displays in the Tasting Room that support the menu and release cycles. Stock supplies from bathroom, to polishing rags, slow pours, wine tools, etc. Review private event inbox, follow up on any leads, review upcoming events for weekend and ensure we are ready
Friday - Tasting Room opens at 1pm for the first time this week.
Saturday - Tasting Room
Sunday - Tasting Room (possibly a short shift that starts late. The TR Manager is required to close down Sunday evening as there is more to do for closing for the week and getting the cellar ready.
Monday - Weekend review data gathering and entry. Reconciliation and reporting that is rolled up to the meeting that happens on Thursday. Every other week prep payroll for owner. Review private event inbox.
The good stuff:
Position reports to owner & possibly a new DTC Manager
Start date is immediately upon finding our superstar
Compensation is a base salary plus tips, commission, wine club signup bonus, private event commissions and annual bonus potential.
We offer health care
We offer PTO, 8 paid holidays and sick leave
We offer a monthly wine allocation
Employee discounts on wine