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Assistant Tasting Room Manager

Pope Valley Winery

Pope Valley, CA

Job Description:

Pope Valley Winery is a small family owned and operated winery in the hills of Napa County. We are currently seeking a Tasting Room Associate to work 4 -5 days a week. Ideal candidates should have a fun, outgoing, service-oriented personality and be a motivated team player with a positive attitude and knowledge of the wine industry. Training and education is provided. Hours will include weekends and some holidays. If you are seeking a job within the wine industry that has an energetic, upbeat and driven atmosphere, then this may be the position for you.


The Assistant Tasting Room Manager will assist the Tasting Room Manager with leadership in the following areas:

Managing and coordinating all daily consumer facing activities on property, including guest services, tasting room events and elevated experiences and tastings
Driving sales and club acquisition results within all sales.
Remaining focused on sales and margin, while not losing focus on customer experience
Recognizing how to match the diverse individual customer types with the customer experiences that will deliver the greatest margin for the company
Assembling a high performing staff and providing the training and motivation required to drive success
Setting high standards and holding staff accountable to those standards
Understanding and identifying with sales reporting
Acts as manager-on-duty when Tasting Room Manager is not present
Reporting to this position: Part-time tasting room staff


Meet/Exceed sales goals: Wine & non-wine merchandise
Increase average sales per visitor
Increase average bottle price
Cultivate a high performing sales organization
Assist with recruitment, training, motivation and empowerment
Assign daily and monthly staffing schedules within budget, as requested by manager
Mentor and review part-time staff
Develop and implement effective sales incentives
Ability to hire and terminate staff
Develop effective sales promotions and policies (in conjunction with cross-functional teams)
Tasting Room promotions
Seasonal programs
Increase customer acquisition
Wine club member acquisition
Name/email capture
Execute best-in-class wine club, tour and tasting experiences
Customer satisfaction & loyalty
Ensure sales staff understands and communicates brand messaging
Ensure appropriate staffing/schedules
Approve weekly payroll for part-time staff
Retail Operations
Opening and closing, cash management, inventory etc.
This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for their job. Duties, responsibilities, and activities may change at any time with or without notice.


Must be 21 years of age
High School Diploma or Equivalent required
Min. two years of prior relevant experience in a managerial role required; tasting room retail, direct to consumer sales
and hospitality industry experience will be preferred
Must be available to work weekends, special events and holidays
Excellent communication, organizational and interpersonal skills are a must
Superior customer service skills and service driven
Friendly, positive and professional disposition when dealing with guests, vendors and team members
Demonstrated ability to multi-task, follow-up and work in a fast pace environment under pressure
Must have strong attention to detail
Pro-active and thorough in completing existing tasks and pursuing new assignments
Ability to work independently with minimal direct supervision
Demonstrated reliability, punctuality, and adherence to all safety regulations and operating procedures
POS system and general Internet navigation
Always maintain a professional appearance
Enthusiasm for wine and interest in expanding expertise
Must hold a valid driver’s license


Must be able to frequently lift and carry weights of up to 40 pounds at varying frequencies
Ability to operate various types of machinery to include, but not limited to, lift trucks, hand trucks, dishwashers etc.
Ability to perform tasks requiring bending, stooping, standing, and twisting in the performance of various tasks
Ability to stand for long periods of time


Competitive compensation wage $20.00-$25.00 hr and commission program for wine sales and wine club sign-ups, and generous employee discounts.

Additional Information:

Job Posted:
Friday, November 15th
Type of Work:
Full Time
Salary Information:

Contact Information:

Pope Valley Winery
sam Theodorou