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Marketing Coordinator DTC and Demand Capture

John Anthony Family of Wines

Napa, CA

Job Description:

John Anthony Family of Wines is a high-growth company in downtown Napa. Founded by a second-generation Napa Valley vintner our portfolio includes JaM Cellars, John Anthony Vineyards, FARM Napa Valley and other brands that collectively receive multiple 90+ scores, and top Nielsen ratings for volume growth across the country. We move fast, love what we do and have a smart, tight-knit team. To continue to fuel our growth we seek a professional marketer to join our skilled team. The ideal candidate will already hold a marketing position in the beverage alcohol industry and be hungry to learn and grow. Please submit resumes by 9/27. Selected applicants will be invited for phone screening by 10/4, with a follow up in-person presentation week of 10/14.
Position Summary: The Marketing Coordinator DTC and Demand Capture (DC) will report to the Assistant Marketing Manager DTC and DC, with responsibilities across two key areas:
1) Increasing traffic to JaM Cellars, Napa and other JAFW properties
2) Exceeding current engagement rates with JaM Cellars wine drinkers nationally

Key Responsibilities:
DTC
•  Paid, owned and earned channel management to drive traffic to JaM Cellars Napa and other JAFW properties
•  DTC product releases and launches
•  Owned and Non-profit event support
Demand Capture
•  Social Media engagement of national JaM Cellars audiences: FB, Instagram, Twitter
•  Owned channel management: website, social
•  Paid event activation support

Qualifications:
•  Bachelor's degree REQUIRED, Marketing major strongly preferred
•  1-3 years marketing experience is REQUIRED, beverage alcohol experience DESIRED
•  Exceptional organizational, communications and writing skills
•  Fluent in social media business management tools, print production, email and website platforms, MS Office, Vin 65

Additional Information:

Job Posted:
Monday, September 9th
Type of Work:
Full Time
Job Category:
Salary Information:
Competitive

Contact Information:

John Anthony Family of Wines
Sarah Montague