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Imports Brand Manager - Craft & Estate


Glen Allen, VA

Job Description:

•  Develop strong relationships with suppliers by maintaining clear and consistent communication and proactively engaging in identifying potential issues, resolutions and opportunities.
•  Build annual brand plan/calendar to support sales objectives, aligning supplier and company goals.
•  Work closely with sales to ensure brand strategies are translated into marketplace activities that drive results.
•  Monitor and ensure achievement of brand plans; tracking performance against goal and communicating to sales team.
•  Determine pricing strategies and continually evaluate price positioning, negotiating with supplier as necessary to achieve and maintain targets.
•  Collaborate closely with supply chain department to forecast adequate supply for all sales programs and ensure that appropriate inventory levels are maintained.
•  Provide monthly depletion reporting to suppliers; generate and participate in the delivery of supplier business reviews.
•  Collaborate with the marketing department to develop initiatives that support brand objectives.
•  Identify opportunity areas for growth by effectively using market research and competitive intelligence.
•  Maintain strong awareness of marketplace and industry knowledge by surveying sales team, reviewing professional publications, and participating in key industry events.
•  Organize effective supplier market work; including sales meetings, ride-withs, and special events.
•  Collaborate with the wine education department to support education initiatives.
•  Work with public relations department to promote brands through appropriate media avenues.
•  Liaison with the accounting department to ensure supplier billbacks are appropriately directed and settled.
•  Assist compliance department, as needed, to ensure federal and state regulatory compliance of brands.
•  Participate in planning and preparation of annual national sales meeting; attends and presents brand initiatives
•  Domestic travel as needed to maintain market and sales understanding by participating in trade tasting events, working with sales teams, and facilitating leading supplier visits.
•  Occasional international travel (2-3x per year) to taste new releases, negotiate pricing and strengthen supplier relationships.
•  Meets agreed upon goals and objectives effectively and in a timely manner.
•  Arrives at work, appointments, meetings, and all work-related functions on time and as scheduled.

•  Follows all safety policies and procedures; communicates hazards and/or suggests improvements to manager.
•  Performs other duties as assigned.


Overtime work may be required, normal office environment; travel by airplane and automobile; occasional overnight travel


Telephone, fax machine, copier, computer, calculator, scanner


Lifting up to 40 lbs., bending, sitting, standing, manual dexterity, reaching, visual acuity.


•  Bachelor's Degree.
•  Must have a minimum of 5 years' experience in brand management.
•  Must have minimum of 7 years' experience in the wine industry.
•  Must have comprehensive product and category knowledge.
•  Computer proficiency in MS Office Software.
•  Results oriented professional with excellent communications skills - written, verbal and presentation.

Preferred Qualifications:

•  Bi-lingual, French
•  Specialized industry knowledge and experience with Bordeaux and Burgundy categories
•  WSET Advanced wine qualification or similarly industry qualification

Additional Information:

Job Posted:
Wednesday, October 9th
Type of Work:
Full Time
Job Category:
Reference No: