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Wine Club Manager

Talley Vineyards

Arroyo Grande, CA

Job Description:

Wine Club Manager
Talley Vineyards
Arroyo Grande, CA

Opportunity to help lead a family owned and operated legacy San Luis Obispo Coast wine brand into the next phase of growth and development. Talley Vineyards is looking for an experienced and talented Wine Club Manager who provides unparalleled customer service, is sales focused, highly organized, and extremely collaborative. This role is responsible for strategic planning to meet annual sales goals through the wine club channel.

Wine Club Management
•  Develop and execute strategic goals to significantly increase profits through wine club channel
•  Develop and implement new wine club structure and benefits
•  Grow membership by designing and implementing industry best practices, training TR staff on maximizing conversion, and managing attrition
•  Grow average sales per member and average lifetime value per member
Club Member Relations
•  Increases club sales through effective member management, positioning of club wines, and high touch customer service
•  Enhance and expand wine club engagement through creation of loyalty, retention, and rewards programs
Collaborative Functions:
•  Collaborate with Director of DTC Sales to manage annual budget
•  Collaborate with Director of DTC Sales to establish wine club product needs based on sales forecasts
•  Collaborate with Tasting Room Manager to support the daily functions of the Tasting Room that promote wine club growth

•  Bachelor’s degree, preferably in business, sales and marketing, or related field
•  5+ years experience in Direct to Consumer wine sales, at least 2 in Wine Club Management
•  Proficient in Microsoft Office, experience with WineDirect preferred
•  Solid wine acumen
Salary dependent on experience. This is a benefits eligible position: medical, dental, vision. PTO, and 401K available.

Additional Information:

Job Posted:
Tuesday, June 11th
Type of Work:
Full Time
Salary Information: