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Marketing Communications Coordinator

Boisset Collection

Yountville, CA

Job Description:

Position Summary:
The Marketing Communications Coordinator should be self-motivated and flexible in order to thrive at Boisset Collection, a fast-paced, dynamic, and entrepreneurial company. The role assists in the promotion and image-building of the company and its properties by developing, coordinating and executing various public relations programs directed at media, trade, consumers and Boisset employees. These programs can include media outreach; distribution of information to the press; submission of wine samples to publications, critics and competitions; development of communication tools; and organization and staffing of press, trade and consumer events.

Essential Functions:
•  Manage and fulfill media requests for product information, quotes, photos, materials and samples (including organization, shipment and tracking of wine samples).
•  Review newspapers, magazines, journals, broadcasts, newswires, social media and blogs, etc. for industry trends and areas of opportunity for Boisset to get coverage.
•  Collect and organize media coverage both print and online, make clips for internal and external distribution and create media reports as needed.
•  Develop and manage calendars and records for key media programs – with specific focus on press sample submissions to key wine publications, critics and competitions.
•  Maintain and update lists of press contacts for media covering industries including wine, beer, spirits, fashion, travel and lifestyle.
•  Help coordinate and execute media visits to properties.
•  Coordinate samples, press kits and other materials for key media tastings and events.
•  Maintain up-to-date web content as it relates to public relations, including posting reviews, media coverage, press releases and press kits on Boisset Collection and JCB websites.
•  Communicate major company events and news via the production of the weekly Boisset Buzz newsletter as well as reviews and media coverage via the bi-monthly In the News newsletter.
•  Produce accolade sheets for the sales team and PR slides to be included in the deck for the monthly sales call.
•  Develop excellent working relationships with cross-functional teams (brand marketing, digital, sales, winemaking, direct to consumer, order team, etc.) to provide PR support as required.
•  Assist with researching and distributing press releases to targeted media.
•  Assist with organization and management of events, including press and promotional events.
•  Assist with the production of company publications and collateral, including in-house coverage books, coverage reports, and brand brochures.
•  Assist with any press, brand and event photography shoots and filming.
•  Assist with organization of internal wine tastings to inform PR strategy.
•  Source articles to be framed for display at Boisset properties and work with framers to ensure projects are being completed accurately and timely.
•  Support PR team with general administrative functions.
Additional Functions:
•  Comply with all company safety policies, practices, and procedures. Participate in safety training and report all unsafe conditions or work practices.
•  Participate in team efforts and perform additional duties as needed.

Minimum Qualifications
•  1-2 years of work/internship experience within an office environment, or agency, in a position related to Marketing, Communications, Public Relations, Advertising or Administration.
•  Highly organized with an eye for detail.
•  Excellent written and oral communication skills.
•  Ability to prioritize and manage multiple tasks on deadline.
•  Demonstrated ability to work effectively and flexibly in a rapidly changing, fast-paced environment.
•  Positive attitude and self-starter with the ability to forge relationships and add value to PR team.
•  Proven desire and ability to think creatively in driving Public Relations efforts.
•  Ability to work harmoniously with co-workers and perform duties and responsibilities in a manner consistent with the company’s value of exhibiting the highest quality standards in all endeavors.

Preferred Qualifications
•  Bachelor’s Degree in Communications/Public Relations/Marketing/English or related field preferred, and experience in a public relations capacity is a plus, but not required.
•  Thorough proficiency in Microsoft Excel; MS Word, MS PowerPoint required; preferred intermediate proficiency in Adobe Creative Suite (especially Photoshop, InDesign and Illustrator)
•  Passion for learning the wine business
•  Valid driver’s license and ability to travel within San Francisco and California’s Bay Area to accomplish tasks when required (own car not required), including some evenings.
•  Ability to lift approximately 45 pounds, to stand for 2-3 hours, and to bend, kneel, and/or crouch.

Physical Requirements/Work Environment
•  Must be at least 21 years of age.
•  Must be able to sit and/or stand for long periods of time and work on a computer for extended periods. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Work Environment
•  Primarily in a well-lighted, heated and/or air-conditioned indoor setting with adequate ventilation. Periods required in an un-heated indoor setting (warehouse) with changing conditions. Short periods outdoors while conducting tours or moving between buildings. Moderate noise levels typical of public space: music sound system, public conversations, telephones/cell phones, large groups.

Schedule and Travel Requirements
•  Variable schedule: primarily a set schedule but may require weekends, periodic evenings, and/or periodic or seasonal overtime.

Equal opportunity employer: all qualified applicants will be considered.

Benefits: medical starts first of the month following your hire date, dental, vision, FSA/HSA, Life/Disability/AD&D, 401k, vacation, sick, holiday, commuter benefits and generous employee discounts.

Additional Information:

Job Posted:
Wednesday, October 10th
Type of Work:
Full Time
Job Category: