ABOUT US
Williams Selyem Winery is a leading producer of limited production Pinot Noirs, Chardonnays, and Zinfandels from the Russian River Valley. 95% of our production is sold to a long-standing list of customers (direct-to-consumer). In 2010 the new Williams Selyem Estate Winery facility was opened for tours and tasting, by appointment only, to List Members and preferred partner referrals.
SUMMARY
Williams Selyem is searching for a Tasting Salon Host & Wine Educator to join our Hospitality team. Candidate must be a natural with customer service and competent with a variety of computer programs.
ESSENTIAL DUTIES & RESPONSIBILITIES
Host memorable experiences
• Provide superior customer experience and solidify existing customer relationships through hospitality tours and tastings.
• Lead private tastings and Estate tours, sharing the Williams Selyem story and explaining our wines, vineyards, and winemaking approach in an engaging, approachable manner.
• Inform guests of how our Allocation List works and collect guest data and preferences.
• Tailor each experience to guests’ interests and wine knowledge, anticipating their needs and delivering thoughtful, personalized service.
• Strengthen relationships with existing members and introduce prospective members to our Allocation List and membership experience.
• Guide wine and merchandise purchases with attentive recommendations, accurate order entry, and careful packing.
Support member service and communication
• Provide customer service via telephone, email, and Red Chirp, including appointment bookings and sales, marketing, and event initiatives.
• Maintain accurate guest profiles, preferences, and follow-up notes in Commerce7 to support consistent, personalized service.
• Assist with outreach and hospitality initiatives related to sales, marketing, and special events.
• Master systems used by Williams Selyem, including Commerce7 and Redchirp.
Maintain a welcoming, well-organized Estate
• Perform and supervise opening and closing duties.
• Ensure proper accounting of all pouring wines.
• Manage Tasting Salon inventory and participate in counting physical inventory of wine and all hospitality supplies and assisting in maintaining pars for all items.
• Assist with the set up and break down of all private experiences and special events, which may include moving and arranging tables, chairs, carpet, couches, and other furniture pieces.
• Assist with hosting and/or traveling for special events on and off-site as needed.
• Wash and polish glassware, replenish supplies, and maintain the cleanliness and presentation of guest areas, including restrooms.
Additional responsibilities
• Collaborate with colleagues across departments and support additional projects as needed.
• Special projects and other responsibilities as assigned.
• Expected to work independently and efficiently in the absence of Hospitality Management.
WHAT YOU BRING
• A passion for wine, food, and hospitality, with enthusiasm for Sonoma County and the Williams Selyem portfolio.
• A warm, professional presence and the ability to connect comfortably with guests of varying backgrounds and wine knowledge.
• Strong wine knowledge and the curiosity to continue learning about viticulture, winemaking, and our vineyard sources.
• Clear communication and presentation skills, whether hosting an intimate tasting or speaking to a larger group.
• Sound judgment, attention to detail, and the ability to prioritize competing needs while remaining composed and attentive.
• A dependable, collaborative approach and a willingness to contribute to every aspect of the guest experience.
• Comfort learning new technology and using Outlook, Word, and Excel. Experience with Commerce7 and RedChirp is helpful.
• Previous experience in winery hospitality, fine dining, luxury service, or a comparable guest-facing role is preferred.
SCHEDULE AND PHYSICAL REQUIREMENTS
• High School Diploma.
• Must be able to work weekends, holidays, and special events, including occasional off-site events and extended hours.
• Must be able to stand and walk for extended periods of time as required by job duties.
• Must be able to repeatedly lift up to 40 lbs.
• Must be able to occasionally lift, carry, push, or pull items weighing up to 75 lbs, or that are bulky and awkward to handle (such as furniture, rolled carpet, and potted plants), during event setup and teardown. Larger items are typically moved with dollies or with the help of other team members.
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