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Ecommerce & Email Marketing Specialist

Hope Family Wines

Paso Robles, CA

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Job Description:

E-Commerce & Email Marketing Coordinator

We're looking for an E-Commerce and Email Marketing Manager to join our growing team and help execute and optimize our email, SMS, and e-commerce initiatives.

This is a hands-on role for someone who's equal parts organized, creative, and analytical. You'll report to our VP of Hospitality and collaborate with our internal marketing and creative teams.

The ideal candidate is a self-starter who enjoys getting things done, has a sharp eye for detail, and can manage multiple priorities while helping improve the way we work.

Key ResponsibilitiesEmail & SMS Marketing (CRM)

- Build, schedule, and execute email and SMS campaigns in Klaviyo, ensuring accuracy and on-time delivery.
- Maintain the email and SMS marketing calendar, coordinating campaigns around product launches, promotions, seasonal initiatives, and brand storytelling.
- Work closely with our external CRM strategy partner to execute customer segmentation, lifecycle marketing initiatives, and campaign optimizations.
- Build and maintain customer audiences and segments within Klaviyo.
- Support the implementation, testing, and optimization of automated email and SMS flows.
- Execute A/B tests across subject lines, messaging, creative, and other campaign elements.
- Monitor campaign performance and share insights and recommendations with the broader team.
- Coordinate with platform representatives to troubleshoot issues and improve functionality.
- Thoroughly proof and test all campaigns before deployment.

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Additional Information:

Job Posted:
Friday, November 6th
Type of Work:
Full Time
Job Level:
Mid-Level
Compensation:
$3‌2.OO ‍−‌ $4O.OO

Contact Information:

Hope Family Wines
Jo Armstrong