Assistant Winery Manager – Hospitality & Tasting Room Focus
Position Summary
The Assistant Winery Manager supports the overall operations of the winery with a primary focus on hospitality excellence, tasting room leadership, and guest engagement. This role ensures that every visitor receives a warm, memorable, and brand elevating experience. The Assistant Manager works closely with the Winery Manager to execute daily operations, lead staff, and uphold the winery’s service standards.
Key Responsibilities
•  ? Tasting Room & Guest Experience
•  Lead daily tasting room operations, ensuring a welcoming, polished, and guest focused environment.
•  Deliver exceptional hospitality through knowledgeable wine service, storytelling, and brand education.
•  Resolve guest concerns with professionalism and warmth, turning challenges into positive experiences.
•  Maintain tasting room ambiance, cleanliness, and presentation standards.
•  ? Staff Leadership & Training
•  Supervise tasting room associates, hosts, and seasonal staff.
•  Train team members on wine knowledge, service etiquette, sales techniques, and POS systems.
•  Model high energy, guest centric behavior and coach staff to elevate service quality.
•  Assist with scheduling, performance feedback, and onboarding.
•  ? Sales & Wine Club Engagement
•  Drive tasting room sales through upselling, club conversions, and personalized recommendations.
•  Support wine club sign ups, member relations, and on site member experiences.
•  Assist with club release events, pick up parties, and VIP tastings.
•  ? Events & Hospitality Operations
•  Help plan and execute winery events, private tastings, and group experiences.
•  Coordinate with vendors, caterers, and internal teams to ensure seamless event execution.
•  Support setup, breakdown, and guest flow during events.
•  ? Operational Support
•  Assist with inventory management, restocking, and merchandise displays.
•  Oversee POS accuracy, cash handling, and daily reconciliation.
•  Support compliance with safety, service, and hospitality standards.
•  Step into broader winery operations as needed, especially during harvest or peak seasons.
Qualifications
Education & Experience
•  2–4+ years of hospitality, tasting room, or customer facing experience (wine industry preferred).
•  Experience in supervisory or lead roles strongly preferred.
•  Wine knowledge or certifications (WSET, Court of Master Sommeliers, Texas Wine Certification) a plus.
Skills & Competencies
•  Exceptional customer service and communication skills.
•  Strong wine knowledge with a passion for educating guests.
•  Ability to lead, motivate, and coach a hospitality team.
•  Comfortable working in a fast paced, guest focused environment.
•  Proficiency with POS systems, reservations platforms, and basic office software.
•  Ability to lift 40+ lbs and stand for extended periods.
Work Environment
•  Primarily tasting room and guest facing spaces, with occasional support in cellar or outdoor areas.
•  Weekend, holiday, and event based scheduling required.
•  High interaction with guests, wine club members, and staff.