Zaca Mesa Winery & Vineyards is situated in the heart of Santa Barbara County’s top wine-growing region. Founded in 1973, we combine tradition with innovation by respecting our history while actively seeking new opportunities for growth and development to enhance our people-first culture, improve wine quality, and adopt sustainable practices. Our location, surrounded by the San Rafael Mountains, provides breathtaking office views of vineyards and mountain scenery.
JOB SUMMARY
The Hospitality Manager oversees the daily operations of the tasting room and ensures an excellent guest experience at Zaca Mesa Winery. This role supports the winery’s mission to build lifelong patrons by creating memorable experiences. This position also involves planning, coordinating, and executing all on-site events at Zaca Mesa and TREAD Wines, including private, corporate, and winery-hosted functions.
MAJOR AREAS OF RESPONSIBILITY
Tasting Room
Responsible for recruiting applicants, interviewing, and hiring Tasting Room Associates, as well as designing onboarding programs for new staff that include proper training and documentation to comply with company policies, and local, state, and federal laws.
Train, supervise, motivate, and develop all seasonal, part-time, and full-time Tasting Room Associates in the following areas: sales, customer service, wine knowledge, inventory management, point-of-sale system, safety, company policies/procedures, and government regulations. Provide continuous feedback and yearly performance reviews.
Develop monthly departmental objectives and goals, which may include wine sales, wine club sign-ups, phone sales campaigns, and customer outreach programs. Identify metrics to measure staff performance and develop individual and team incentives. Track and report performance results to the management team weekly and/or monthly.
Develop merchandise displays that are attractive and well-maintained. Select merchandise and food items that are aligned with our brand image, have high inventory turnover, and adequate gross profit margins that generate revenue.
Maintain physical inventory of merchandise and wine in the tasting room/club lounge and all front-of-house supplies.
Utilize cash register and OrderPort (point-of-sales system) to transact sales and maintain tasting room inventory and reconcile daily sales and post transactions.
Answer incoming phone calls and respond to all customer phone messages and emails the same day before the close of business.
Create professional working relationships with vendors, caterers, concierges, drivers, and guides.
Maintain knowledge of the market, competitors, Direct-to-consumer best practices in the industry, and Federal, State, and company policies, procedures, and regulations.
Perform other duties as required.
Private Events
Provide venue tours for prospective event booking clients.
Facilitate private events as the winery's on-site coordinator. Conduct facility walk-throughs to check lighting/electrical, receive vendor deliveries, and monitor guest safety during events. Inspect the site after the event to approve the refundable deposit.
Club/Winery Events
Create and manage an annual events calendar for club and tasting room events by collaborating with the Membership Manager, DTC Manager, and Marketing Manager.
Develop a budget for each club and winery event; book and manage vendors, assist with set-up and break-down, and provide feedback to the management team after each event.
Solicit vendors, review contracts, book, and evaluate performance.
SUPERVISORY DUTIES
Supervises tasting room staff by Company policy & applicable Federal, State, and local laws.
Responsibilities include interviewing, hiring, training, development, performance reviews, disciplinary action, and terminating employees.
Plans, assigns, and directs work. Appraises performance and rewards.
Effectively address complaints and resolve problems.
REQUIRED KNOWLEDGE, SKILLS, AND ABILITIES
Ability to recognize talent, motivate & coach staff, and encourage development opportunities within the company.
Maintains comprehensive wine business knowledge, with an appreciation for wine, including wine regions, varietals, winemaking, viticulture, food pairings techniques, and service.
Possesses and demonstrates excellent verbal and written communication skills with experience and ability to write professionally and speak in front of people.
Must have a strong ability to follow through on projects with minimal supervision and exceptional attention to detail.
Strong computer skills with various software packages including Microsoft Word, Excel, Outlook, Teams, PowerPoint, UPS WorldShip, and OrderPort (retail point-of-sale applications).
Must be available to work alternative hours, including evenings and weekends.
Must possess a valid driver’s license, a dependable vehicle, and proof of insurance with an acceptable driving record.
Must be 21 years or older.
EDUCATION AND EXPERIENCE
BA or BS in Marketing or Business degree or related field; or a combination of education and experience.
Minimum (3) years in a management position in the retail or hospitality industry, or related field.
Certified Specialist of Wine (CSW) or Certified Wine Educator (CWE) accreditation is a plus.
Responsible Beverage Service (RBS) certification is a plus.
WHAT WE OFFER
We are a team of wine industry professionals and enthusiasts. If you appreciate wine, enjoy sales and hospitality, and want to provide the ultimate wine-country experience, we would love to have you join our dedicated team. We offer a competitive salary and benefits, including 401(k), health, dental, and vision coverage, paid vacation, holiday pay, sales incentives, and employee wine discounts. We provide extensive training, resources, and top-quality wines to help our team succeed.
Please send your resume and cover letter. We look forward to meeting you.
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