ABOUT US
Mark Herold Winery offers a welcoming, intimate Napa Valley experience rooted in great wine, genuine connection, and a sense of fun. We’re an ultra-boutique winery producing small-lot wines from some of Napa’s most sought-after vineyards. Crafted by Mark Herold, one of Napa’s cult cabernet producers, our wines are known for their balance of power and elegance.
Our culture is best described as eclectic luxury, thoughtful but never stuffy, detail-driven yet relaxed and inviting. We believe great hospitality feels natural: creating memorable experiences, building real relationships, and making guests feel at ease from the moment they arrive. We’re a team that supports each other, celebrates individuality, and genuinely enjoys what we do.

THE ROLE
We’re looking for a Part-Time Hospitality Associate who is sales-driven, people-focused, and excited to create engaging, high-touch guest experiences. This role is key to growing our hospitality program, helping turn visits into lasting relationships and strong sales results.
You’ll lead tastings, share our story in a way that feels natural. You’ll also support daily tasting room operations, outreach, and events, helping to keep everything running smoothly behind the scenes.
This position may transition into full-time based on business needs and performance.

WHAT YOU’LL DO
Lead engaging, educational tastings that feel fun, personal, and memorable
Build authentic connections and confidently guide guests toward purchases and wine club membership
Share the story of our wines, vineyards, and winemaker with ease and enthusiasm
Capture guest information to support long-term relationships and follow-up
Support tasting room operations: transactions, restocking, inventory, and maintaining a polished space
Stay proactive with outreach, follow-up, and daily responsibilities
Assist with on-site and off-site events as needed
Bring a positive, team-first attitude and adapt easily in a dynamic environment

WHAT YOU BRING
2+ years in hospitality, sales, or a guest-facing role
Strong people skills where you read the room, connect naturally, and make guests feel at ease
Confidence in driving sales and converting experiences into purchases and memberships
Polished, approachable communication style (in person, phone, and email)
Curiosity and enthusiasm for wine
Strong organization and follow-through
Comfort with POS/CRM systems and basic tech (WineDirect a plus)
Ability to lift up to 40 lbs
Schedule is Fri, Sat, Sun plus other weekdays and event work, as needed
Valid driver’s license and reliable transportation
Must be 21+

COMPENSATION
Hourly DOE + gratuities, wine club, and sales incentives
Eligibility for year-end bonus based on performance and company results
Employee wine allocation (Mark Herold Wines + sister brands Brion, B. Wise Vineyards & Amapola Creek Winery & Vineyards)