Title: Director of Hospitality
Company: Furioso Vineyards
Location: Dundee, Oregon
Compensation: DOE + bonus potential
Benefits: Health, dental, and vision insurance; PTO; employee discounts; wine allocations
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About Furioso Vineyards:
Furioso Vineyards is a premier, estate-driven winery located in the Dundee Hills of Oregon’s Willamette Valley. With a focus on world-class Pinot Noir and Chardonnay, Furioso combines meticulous farming, thoughtful winemaking, and elevated guest experiences. Our modern tasting room and culinary program create a dynamic and memorable environment for guests and members alike.
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Position Overview:
Furioso Vineyards is seeking an experienced, strategic, and service-driven Director of Hospitality to lead all guest-facing operations. This role is responsible for overseeing the tasting room, events, food program, and hospitality team while driving revenue growth and maintaining exceptional service standards. The ideal candidate is a strong leader with a passion for wine, people, and creating unforgettable guest experiences. This position has a 5-day per week workweek.
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Key Responsibilities:

Hospitality Leadership
•  Lead and inspire the tasting room team, setting the tone for exceptional service and professionalism
•  Develop and implement hospitality standards, training programs, and service protocols
•  Foster a culture of accountability, teamwork, and continuous improvement
Guest Experience
•  Oversee all aspects of the tasting room experience, ensuring consistency and excellence
•  Enact wine club growth and elevate member experience through personalized service and engagement
•  Address guest feedback and resolve issues with professionalism and care
Revenue & Sales
•  Drive DTC sales performance, focusing on the tasting room, high end experiences, and events
•  Develop and execute strategies to increase conversion rates, club sign-ups, and average order value
•  Analyze sales data and trends to inform decision-making and goal setting
Events & Partnerships
•  Oversee planning and execution of winery events, club gatherings, and private experiences
•  Collaborate with marketing and external partners to promote events and drive traffic
Operations
•  Manage scheduling, staffing levels, and labor costs
•  Maintain inventory oversight for retail and hospitality needs
•  Ensure compliance with all local, state, and federal regulations
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Qualifications:

•  5+ years of hospitality leadership experience (wine industry strongly preferred)
•  Proven success in managing teams and driving sales performance
•  Strong knowledge of wine; WSET or equivalent certification a plus
•  Excellent communication, organizational, and problem-solving skills
•  Experience with POS and CRM systems (Commerce7, TOCK, Winepulse, etc. preferred)
•  Ability to work weekends, holidays, and event evenings as needed
•  Kitchen/food experience a plus
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Preferred Attributes:

•  Passion for hospitality and creating elevated guest experiences
•  Hands-on leadership style with a willingness to work alongside the team
•  Strategic thinker with a strong business acumen
•  Strong organizational skills with a commitment to excellence
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How to Apply:

Please submit your resume and a brief cover letter outlining your experience and interest in the role.