We are seeking a gracious, self-directed professional to join our Direct Sales team—someone whose presence reflects both warmth and purpose. The ideal candidate approaches each guest interaction with thoughtful hospitality, a refined understanding of wine, and a natural ability to cultivate meaningful relationships. A strong work ethic, intuitive problem-solving, and a genuine enjoyment of hosting are essential. Experience in luxury wine sales, hospitality, and a confident knowledge of fine wine will ensure success in representing the ethos and standards of our estate.

SUMMARY: This key position is responsible for driving direct to consumer sales revenue, club memberships, hospitality/concierge partnerships and an overall excellent guest experience at our winery and vineyards.

A genuine love of food, wine and people is crucial to our team culture.
Familiarity and relationships with Sonoma & Napa County wineries, restaurants, and hotels is a must.

QUALIFICATIONS: Private Membership & Hospitality Manager must be a strategic thinker and an expert in luxury wine sales.

•  Strong strategic planning, organizational and analytical skills
•  Excellent communication skills along with high level of professionalism
•  Exceptional knowledge of e-commerce and CRM platforms, and email marketing
•  Ability to take ownership of direct sales, marketing plans and associated workflows
•  Solid understanding of wine making processes and varietals by region
•  A strong team player in our family business
•  Proven experience in successful direct sales programming

RESPONSIBILITIES include but are not limited to:

•  Allocation wine program management
•  Assist & execute in the implementation of wine allocation sales strategies
•  Allocation member management, retention and luxury relationship sales
•  Facilitate timely and professional delivery of all DS orders
•  Assist in guest experience focusing on brand awareness and relationship building
•  Strengthen key hospitality partnerships
•  Responsible for a high level of financial and operational accountability
•  In-depth knowledge of Alexander Valley, Sonoma County and Anderson Valley, Mendocino as a wine growing region
•  Hospitality events and wine tastings both on and off site across the nation
•  Experience managing an information database with an ability to navigate, segment and analyze data, and process relevant reports is mandatory
•  Understanding of State by State compliance
•  Must be able to lift 50 lbs
•  Valid CA driver’s license and clean driving record
•  Assist in all aspects of an efficient business office

EDUCATION and EXPERIENCE:

The Private Membership & Hospitality Manager position requires a minimum of 5-years experience in wine and hospitality management.
A bachelor’s degree and wine credentials only.

COMPUTER SKILLS:

The Direct Sales & Hospitality Manager must have excellent computer skills in:

•  e-Commerce and POS software
•  Email Marketing Software
•  Google Analytics
•  Microsoft Word, Excel, PowerPoint

COMPENSATION AND BENEFITS:

-Competitive salary plus commission on wine sales
-Health insurance stipend after a 90-day probationary period
-401(k)
-Paid time off and paid training
-Employee wine allocation
-Employee discounts

Please email your cover letter and resume with Private Member & Hospitality Manager in the subject line.
We look forward to hearing from you!